Monthly Archives: March 2023

Diller choosing best loyalty program

What should you think about when choosing a loyalty platform?

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In today’s competitive business market, retaining loyal customers is more important than ever. One of the most effective ways to do this is by implementing a loyalty program. However, with so many loyalty platforms available, it can be overwhelming to choose the right one for your business.

Here are some factors to consider when choosing a loyalty platform:

  • Ease of use

It is important to find a loyalty platform that is easy for you to set up, and for you and your team / employees to use. If the loyalty platform is user-friendly for both you and your team, it can save a significant amount of time that would otherwise be spent managing the loyalty program and all its features.

More importantly, it should not only be intuitive for you, but also for your customers. Choose a loyalty platform where the registration to your loyalty program is seamless and easy for your customers. The easier the registration, the higher conversion rate you will have.

 

  • Pricing

Consider the pricing of the loyalty platforms and whether it provides a good platform for your specific brand and store, and for your customers. Is there a start-up cost? Do they charge per order or per member? Do they provide the rewards systems and features you want? Do you have to pay for integrations? What is their SMS price in your country? Do they have free support?

Make sure to analyze the overall price picture to ensure that the loyalty program will not be too expensive for your store.

  • Features

When choosing a loyalty platform, many already have in mind what rewards and system they want for their customers. Therefore, when choosing a loyalty platform, you should consider which reward systems they offer, or whether they provide a solution close enough to what you want for your customers. Have a demo of the solution, and make sure to prepare questions ahead of time so that you can ensure you get the answers to all the questions you have about their loyalty platform.

  • Language

Most prefers to use a software in their own local language. Customers will also prefer to use a loyalty program in their own language. Therefore, you should choose a loyalty platform in your local language, to make the user experience even better for all your customers.

  • Integrations

Your loyalty platform should be integratable with your existing systems. Do you use an email platform? Check if the loyalty platform is integratable with it. Do you have a point-of-sale system in-store? Can the loyalty platform be integrated with it? And what about your webshop? These are factors you should consider when choosing a loyalty platform. An omnichannel solution will provide your customers with a good customer experience across all channels, whether online or offline.

  • Data and analytics

Find a loyalty platform that provides easy to use registration for members with both privacy consent and data protection compliance. Make sure you gather information from your customers in correspondence with laws and regulations. This way you will have access to a large amount of relevant information about your customers, their interests and purchase history – legally.

You should not only gather the information, but it should also be presented in a way to make it easy for you and your team to analyze the data and use it for sales purposes. Make sure you get information about the loyalty platform dashboard, reports etc. and on how the information is presented.

  • Customer support

It is important to consider what support the loyalty platform offers. Do you have to pay for support services? Are they available 24/7? Do they have an FAQ or something similar available to make it easy for you to figure out problems yourself? Check with the different providers!

 

Interested in the Diller Loyalty Platform? Reach out to our team for a demo of our loyalty platform.

Book a FREE demo in our calendar here. We will take you through a quick 30 min demo to show how you can use Diller to grow your business.

 

3 ways to increase customer retention

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Retaining customers has become more crucial than ever as it is more cost effective than acquiring new customers. In fact, according to inc.com it costs 5-10 times more to acquire a new customer than to retain an existing customer. Therefore, it is essential for businesses to implement business strategies to keep customers coming back to their store, whether it’s a physical store or online. 

Here are 3 effective ways to help you increase customer retention.

1. Create a Loyalty Program

There are many reasons as to why you should start a loyalty program. One of the most important reasons is that it will help you sell more, for a much less cost than many other marketing strategies. A customer loyalty program makes it much easier to get customer back to the store, so that they shop again and again… and again. Having a good rewards program helps convert single purchases to repetition sales = increased lifetime value, which in turn will create more brand loyalty and revenue for your store.

Did you know that… the probability of selling to an existing customer is between 60-70%, while that of a new customer is only between 5-20%? (Marketing Metrics)

A loyalty program will also help you get crucial GDPR consent, so that you can easily analyze customers interests and purchase patterns. This will help you run more targeted, personalized, and relevant SMS and e-mail campaigns to again create more loyal and happy customers.

Did you know that… if you keep 5% more customers, profits increase by as much as 25% -95%? (Harvard Business School)

Customers appreciate stores that do their utmost to create a great shopping experience. Good benefits, offers and promotions can attract new and existing customers into the store. If you analyze what they buy and what they are interested in, you can create relevant campaigns based on customer behavior and preferences.

2. Personalized and relevant SMS and email communication

Personalized and relevant communication is crucial to help create more loyal and happy customers, and for driving sales and repeat purchases. You can use both SMS- and email marketing, and the best communication strategy is often to use both.

  • SMS – marketing

SMS marketing is highly effective. According to Link Mobility, 90% of all SMSs are read within 3 minutes, 98% of all SMSs are opened, and SMS has a 209% higher response rate than emails or Facebook messages. In other words, hardly anyone leaves an SMS unread. This makes SMS – marketing the perfect tool to help get customers back to your store, to shop more frequently.

  • Email marketing 

Email marketing is a less effective marketing tool than SMS, with an average open rate of only 20%. However, in turn email marketing can be less intrusive than an SMS. As the frequency of SMS – marketing is 1-3 per month, email marketing can be sent as often as you find suitable for your customers.

Overall, this makes a communication strategy with both SMS and email – marketing the most efficient one when it comes to driving customers back to your store.

3. Exceptional customer service

Customers who receive good customer service are more likely to stay loyal to your brand and continue choosing your store over your competitors. Therefore, you should go above and beyond to meet their needs and resolve issues quickly.

Diller loyalty concepts

What is the best loyalty program reward strategy for your store?

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When starting a loyalty program, it is important to think about the type of benefits you should have. It should be customized to your brand and to your customers needs and preferances.

Here’s a few options for rewards strategies using Diller®.

Onboarding program

A welcome coupon is part of what we call the onboarding program. Offer your first-time purchasers a discount on their first purchase as a thank you for signing up for your loyalty program. This way you will increase the conversion rate, both in-store and online, significantly.

Different reward programs

Set up a running benefit system, such as a point system, to reward your customers for coming back to your store again and again… and again. In Diller you have many different options of reward systems using points accumulation.

  • Standard bonus ladder: The standard bonus ladder is inspired by the aviation and hotel industry; you get different discount levels / benefits as you climb the ladder. For example: Bronze – 5% discount, Silver – 10% discount, Gold – 15% discount. A member must within each qualifying period earn the necessary points to achieve the same status. You must decide whether the member will receive the discount with each purchase, once, or if they should receive X number of coupons within each level.
  • Bonus ladder with various membership benefits: This variant is quite similar to the bronze, silver and gold levels, but with different names. This model is most often used by online stores to provide a good customer experience.
  • Point level coupons: This means that for every X Euro spent, you get a voucher or percentage discount on your next purchase. For example, for every Euro 2,00 spent, you will receive a Euro 10 discount.
  • Coupons without the use of points: For instance when having a sale, you can create a separate campaign that is sent by SMS to everyone or a segmented group of members.You will get valuable statistics on who uses the coupon (s).
  • Loyalty card: Most people are used to the old paper stamp cards. For example, for pet store, coffee shop, or for filling gas bottles. You can get a digital loyalty card right at the checkout, and the member can follow their status via their member page.

Interested in knowing more about pros and cons of these bonus point systems? Read more here.

Bonus point campaigns

If the bonus system is on, you can offer your customers a bonus collection of points in a set period.

Referral rewards

Give your customers incentives by having them refer new customers to you. These can take different forms such as discounts, points, free gifts, etc. This can help increase customer acquisition, as well as increase customer loyalty by rewarding customers for their advocacy. Lastly, it can also help generate positive word-of-mouth advertising, which again will help attract new customers.

Special birthday offers

Give your customers a special offer on their birthday. This will not only boost customer loyalty, but also increase sales as it encourages them to come by your store. Birthday offers can come in various forms, such as a percentage off a purchase, a free gift, free shipping, etc.

Free shipping or samples

Offer your customers free shipping, or a free sample with their order, if they are a part of your loyalty program.

Loyalty program activities

A loyalty program does not need to revolve around just giving discounts. Create activities for you customers such as:

  • Have an early-access program for your best customers. Give them access to a new product that you haven’t launched yet, or a new service that is not yet available to the public. It can also be as simple as letting them know about new products first, either through SMS or email.
  • Use the data available in Diller to personalize the dialogue. Send SMS and email with inspiration, tips, and tricks that are tailored to each individual customer. The key is to be relevant in the dialogue with your members!
  • Invite your best members to a special event. This will not only increase the sense of belonging among your current members, but it can also get people talking more about your business. Don’t hesitate to showcase the event on social media! An example is a season kick-off where you showcase the season’s news, as well as serve some drinks and snacks.
  • Create exclusive groups that your members can join, where they can share feedback on products, ideas, chat with others who have similar interests, and much more! For example, a paint store where everyone shares projects done using your products.

Overall, the reward opportunities with Diller are endless! We offer everyone a free onboarding process of 3 months, where our loyalty program experts will help you create and launch a loyalty program that fits perfectly to your brand and customers.

Diller reward strategy

How to reward your best customers with Diller

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In today’s highly competitive business market, it is no longer enough to offer high-quality products or services. It is just as important, if not more, to keep your customers satisfied through a good shopping experience and through good customer service. With a good loyalty and rewards program, you can reward your loyal customers, while increasing the probability that they will continue to shop with you – increasing your stores’ overall revenue. 

In this blog post we will explore how you can use Diller to reward your best customers in less than 3 minutes.

The Diller Dashboard

With Diller and the privacy consent and data protection compliance registration for your members, you have access to a large amount of relevant information about your customers, their interests and purchase history. This information and more are available in our dashboard, where you also will be able to see the results of your marketing activities.

See who your most important and best customers are, and use this information to do more activities that increase sales and loyalty among your customers.

An art & craft store sent an SMS campaign to the top 20 customers who had made the most purchases. Of these customers, 50% used the coupon they received, resulting in an ROI of $84.13. This demonstrates the effectiveness of marketing to your best customers.

Craft a powerful SMS campaign to your best customers in just minutes

One of the reports available on the Diller dashboard is your top 10 most loyal customers (those who have shopped the most with you). We have made it convenient for store owners to direct their marketing efforts towards these customers by introducing a “Create campaign” button on this report. This feature allows you to easily create and send an SMS campaign to these customers in minutes!

Overall, Diller makes it easy for you to create effective SMS campaigns that can help drive customer engagement and loyalty.

5 ways to add loyalty to your ecommerce store

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In the highly competitive world of ecommerce, customer loyalty can make a difference in the success of your business. With loyal customers, you will increase your webshop sales and revenue by having them visit your store more often -> to make additional purchases.  

Launching a loyalty program is often just the first (but also the most important) step in the process of increasing the number of loyal customers to your brand. Here are 5 additional tips for adding more loyalty to your ecommerce store: 

  • Design our widget for Shopify to fit your webshop perfectly 

With our easy-to-use widget for Shopify your customers can easily register for your loyalty program, have an overview of their accumulated points and rewards, make referrals, use coupons, and much more. Make sure to design the widget to fit your brand and webshop perfectly – to enhance the overall user experience and in turn boost your online sales. By having a well-rounded and well-thought-out loyalty program app on your Shopify store, you will increase the overall user experience, which in turn will increase customer satisfaction and loyalty. This can ultimately lead to higher conversion rates and sales.  

  • Keep customers engaged with rewards, incentives and activities 

Make sure to communicate what rewards and incentives your members receive when they register for your loyalty program. Create a welcome coupon to give your customers an incentive to register. In addition, you should have a point system, birthday coupon or other rewards to give your members a reason to come back to make additional purchases. Your customers should never be in doubt what rewards they receive when registering for your loyalty program.   

  • Additional marketing of your loyalty program 

Having the loyalty widget live on your Shopify webshop is the first step of making your loyalty program visible on your page. In addition to this, you should also create banners, other call to action buttons or landing pages throughout you webshop to give incentive for members to register. Member price vs. standard price is also a good incentive. 

  • SMS and email communication to reactivate customers 

With Diller you can create SMS- and email – campaigns which is personalized based on customers interests and purchase history. By creating a relevant dialogue, you can keep customers enganged and coming back to your webshop – again and again. 

  • Word of mouth 

When customers are happy with your loyalty program and your webshop as a whole, the chance of them talking about this to friends, family and acquantences is high. With Diller you also give your members the opportunity to refer a friend to your loyalty program. This is an easy way to convert more members to your loyalty program, which you then can communicate with to get them back to your webshop.  

5 good reasons to start a loyalty and rewards program on your Shopify store

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There are five main reasons why you should start a loyalty program on your ecommerce store. In fact, we would say that you cannot afford to wait, and that you’d better start as soon as possible – whether it is with Diller® or not. 

1. Increase customer retention

A customer loyalty program makes it easier to turn one-time shoppers into loyal customers, which in turn leads to increased revenue and overall growth of your ecommerce business. As digital marketing and targeting ads has become much harder, it has also become much more expensive over the last year (Digital Information World, 2022). With a loyalty program you can directly communicate with your customers through SMS and email communication. In fact, the success rate of selling to a customer you already have is 60-70%, compared to only 5-20% for new customers (Marketing Metrics). Therefore, the most effective marketing strategy to date is to offer rewards, incentives, activities and much more, to help get customers back to your store – again and again. 

2. Boost customer engagement

With a customer loyalty program through Diller, you can easily review and analyze customers interests, purchase patterns and habits, as well as their preferances. This gives you the opportunity to tailor your marketing efforts and products offerings by running targeted, personalized, and relevant campaigns. Research shows that 75% of online shoppers have taken action after seeing a message that they consider to be relevant to them (ThinkwithGoogle). You should therefore create a loyalty program to start collecting data on your customers – which in turn will make it easy and affordable to form a relevant dialogue to your customers. 

3. Ensure a GDPR compliant communication

You CANNOT communicate with your customers without consent. With a loyalty program through Diller, a member gives their consent. This means that you have the right to have direct and recurring dialogue with them. In other words, you get access to your very own marketing channel and customer base, in which you can have direct SMS and email communication with each and every one of your members. 

4. Drive repeat purchases

With rewards and incentives, it is easy to give your customers a reason to come back to your store. You can also use SMS and email marketing to help get them back to your store. In fact, the probability of selling to an existing customer is between 60-70%, while that of a new customer is only between 5-20%? (Marketing Metrics). A loyalty program is therefore one of the strongest marketing strategies to drive repeat purchases, as it gives several different opportunities to bring your customers back.  

5. Stand out from the competition

In a crowded ecommerce market, a loyalty program can help you differentiate your brand and attract new customers who are looking for added value and incentives. Be creative when creating and launching a loyalty program. Think about what can set your store and loyalty program apart from your competition! At Diller, we have onboarding experts that will help you with this – free of charge!  

 

How the Diller Loyalty Shopify App works

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The Diller Loyalty app for Shopify is a powerful tool to help you build stronger relationships with your customers, increase customer retention and drive repeat purchases. It is an easy-to-use, fully customizable app to help you increase revenue on your ecommerce shop thorugh rewards, referrals and SMS and email marketing. 

In this blog post, we will explore how the Diller Loyalty app for Shopify works, and how it can help you turn one-time customers into repeat customers. 

Which functionalities are included in the integration between Diller and Shopify? 

  • SMS marketing 
  • Email marketing 
  • Point balance 
  • Membership level 
  • Qualification period 
  • Coupons 
  • Recruit a friend 
  • Registration form 
  • Registration at checkout 
  • Membership area 
  • GDPR-compliant 
  • Advanced custom styling 
  • Address lookup 


Customizable loyalty widget with a registration form and membership area 

With the Diller Loyalty app you can customize and design your loyalty program to match your website and brand. We offer a wide range of design options that allow you to choose colors, text, button design and so much more. 

When the app is launched on your website, customers can easily register to your loyalty program to start earning points and redeem rewards on their purchases. 

When a member is logged in, they have a full overview over points accumulated, their membership level, points needed to reach a new membership level, coupons and rewards available, referrals and so much more. This will create an incentive for members to return to your store to make additional purchases – again and again.  

Easy-to-use coupons for members 

When a customer wants to redeem a coupon available, they can easily copy the coupon code from our widget and paste it in the shopping cart. 

Reward customers for referring a friend to your loyalty program 

Using referrals as a store is a powerful way to increase customer acquisition, customer loyalty and generate more revenue. By having our referral program for Shopify, you can leverage the power of customers promoting your brand to friends, families, and acquaintances. Rewards for referring a friend can easily be changed to your preference.  

How to get started with Diller Loyalty on your Shopify store

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The Diller Loyalty app is a powerful tool for boosting customer loyalty and retention on your Shopify store. With Diller you can view and analyze customers’ interests and purchase patterns, and reward them with a welcome bonus, birthday rewards, points and VIP programs, for referrals, and so much more. You can also send personalized SMSs and emails to keep your customers loyal and increase revenue on your ecommerce store. 

Getting started with the Diller Loyalty app for Shopify is quick and easy, and in this article, we’ll walk you through the 3 steps you need to take to create and launch the perfect loyalty program for your ecommerce store. 

Step 1: Install the app 

The first step is to install the Diller Loyalty app on your Shopify store. You can find the app in the Shopify app store by searching for “Diller Loyalty”. Once you’ve found the app you can click the “Add app” button to add it to your store. Find the app in your Shopify admin and click “Install app”. 

Step 2: Customize the loyalty program design 

After you’ve installed the app, you can start a quick 4 – steps onboarding process to create a loyalty program tailored to your business and your customers’ need, as well as customize the loyalty program widget to fit your store and brand perfectly.  

Step 3: Launch your loyalty program 

After you’ve set up your loyalty program and customized the design of the app, it’s time to launch your program! Click the “Launch the loyalty program!” app in the last and final step of the onboarding process to launch the app. Customers can register to your loyalty program, and will start earning points for their purchases, as well as will be able to redeem rewards through the Diller Loyalty widget that appears on your Shopify store! 

Remember; we offer you a FREE onboarding meeting  

Still having trouble with getting started? Our amazing onboarding team can help you get started in only 40 minutes – free of charge! Book a meeting directly in our calendar here.  

Diller’s partnership with Shopify: Transform one-time shoppers into loyal customers!

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Diller has partnered with Shopify to bring enhanced loyalty and reward programs to the Shopify e-commerce platform. This partnership provides a low-priced loyalty platform for all Shopify stores – to help you boost customer retention and increase revenue. Reward your customers, and they’ll reward you back!  

By partnering with Shopify, we have extended our loyalty program platform benefits to the Shopify platform – and your Shopify store! With this partnership, we give you the opportunity of creating and launching your very own loyalty program for Shopify – in a matter of moments! 

Super easy installation 

Installing Diller Loyalty on your Shopify store is a quick and easy process. To get started, search for “Diller Loyalty” on the Shopify app store, and then install the app on your Shopify store. Once you’ve installed the app, you can start the process of creating and launching your very own loyalty program. 

Once installed, all of the features are immediatly available for use 

With Diller for Shopify, we want to give you a chance to try out our platform and see the benefits for yourself. Therefore, the Diller Loyalty app is free-to-use for up to 200 members – with unlimited orders! All features are immidiatietly available for use*.

Check out our entire pricing model for Shopify here. 

*SMS-campaigns are not included in the FREE price model. You will be invoiced for all SMS-campaigns sent. 

Get started – almost instantly 

When the app is installed, you can start a quick 4-steps onboarding process to help you create and launch a loyalty program – fully tailored to your business, brand and your customers’ needs. 

Throuh the onboarding process we give you a recommended onboarding program to help you recruit shoppers to your loyalty program – to increase your customer base quickly. You will also receive help to create rewards and incentives to help you transform one time-shoppers to loyal customers! 

Change the design to fit your brand 

You can easily adjust the design of your loyalty program to make sure that everything fits your branding perfectly! 

The Diller widget becomes a fully integrated part of your web shop. 

A loyalty program that fits your brand, webshop and your customer’s needs 

Diller provides an easy-to-use registration for members with both privacy consent and data protection compliance. As mentioned, you can easily add bonus levels, coupons, and segments when creating your loyalty program.

A complex ecosystem to create loyalty throughout several platforms 

We have several integrations with different ecommerce platforms and POS. In addition, we have integrations with email marketing platforms such as Klaviyo, Mailchimp, MailerLite and Make to give you an opportunity to communicate through both SMS and email. You can integrate with Judge.me to generate customer reviews for you store. The opportunities are endless! See all our integrations here.