Tag Archives: Loyalty

Diller choosing best loyalty program

What should you think about when choosing a loyalty platform?

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In today’s competitive business market, retaining loyal customers is more important than ever. One of the most effective ways to do this is by implementing a loyalty program. However, with so many loyalty platforms available, it can be overwhelming to choose the right one for your business.

Here are some factors to consider when choosing a loyalty platform:

  • Ease of use

It is important to find a loyalty platform that is easy for you to set up, and for you and your team / employees to use. If the loyalty platform is user-friendly for both you and your team, it can save a significant amount of time that would otherwise be spent managing the loyalty program and all its features.

More importantly, it should not only be intuitive for you, but also for your customers. Choose a loyalty platform where the registration to your loyalty program is seamless and easy for your customers. The easier the registration, the higher conversion rate you will have.

 

  • Pricing

Consider the pricing of the loyalty platforms and whether it provides a good platform for your specific brand and store, and for your customers. Is there a start-up cost? Do they charge per order or per member? Do they provide the rewards systems and features you want? Do you have to pay for integrations? What is their SMS price in your country? Do they have free support?

Make sure to analyze the overall price picture to ensure that the loyalty program will not be too expensive for your store.

  • Features

When choosing a loyalty platform, many already have in mind what rewards and system they want for their customers. Therefore, when choosing a loyalty platform, you should consider which reward systems they offer, or whether they provide a solution close enough to what you want for your customers. Have a demo of the solution, and make sure to prepare questions ahead of time so that you can ensure you get the answers to all the questions you have about their loyalty platform.

  • Language

Most prefers to use a software in their own local language. Customers will also prefer to use a loyalty program in their own language. Therefore, you should choose a loyalty platform in your local language, to make the user experience even better for all your customers.

  • Integrations

Your loyalty platform should be integratable with your existing systems. Do you use an email platform? Check if the loyalty platform is integratable with it. Do you have a point-of-sale system in-store? Can the loyalty platform be integrated with it? And what about your webshop? These are factors you should consider when choosing a loyalty platform. An omnichannel solution will provide your customers with a good customer experience across all channels, whether online or offline.

  • Data and analytics

Find a loyalty platform that provides easy to use registration for members with both privacy consent and data protection compliance. Make sure you gather information from your customers in correspondence with laws and regulations. This way you will have access to a large amount of relevant information about your customers, their interests and purchase history – legally.

You should not only gather the information, but it should also be presented in a way to make it easy for you and your team to analyze the data and use it for sales purposes. Make sure you get information about the loyalty platform dashboard, reports etc. and on how the information is presented.

  • Customer support

It is important to consider what support the loyalty platform offers. Do you have to pay for support services? Are they available 24/7? Do they have an FAQ or something similar available to make it easy for you to figure out problems yourself? Check with the different providers!

 

Interested in the Diller Loyalty Platform? Reach out to our team for a demo of our loyalty platform.

Book a FREE demo in our calendar here. We will take you through a quick 30 min demo to show how you can use Diller to grow your business.

 

5 ways to add loyalty to your ecommerce store

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In the highly competitive world of ecommerce, customer loyalty can make a difference in the success of your business. With loyal customers, you will increase your webshop sales and revenue by having them visit your store more often -> to make additional purchases.  

Launching a loyalty program is often just the first (but also the most important) step in the process of increasing the number of loyal customers to your brand. Here are 5 additional tips for adding more loyalty to your ecommerce store: 

  • Design our widget for Shopify to fit your webshop perfectly 

With our easy-to-use widget for Shopify your customers can easily register for your loyalty program, have an overview of their accumulated points and rewards, make referrals, use coupons, and much more. Make sure to design the widget to fit your brand and webshop perfectly – to enhance the overall user experience and in turn boost your online sales. By having a well-rounded and well-thought-out loyalty program app on your Shopify store, you will increase the overall user experience, which in turn will increase customer satisfaction and loyalty. This can ultimately lead to higher conversion rates and sales.  

  • Keep customers engaged with rewards, incentives and activities 

Make sure to communicate what rewards and incentives your members receive when they register for your loyalty program. Create a welcome coupon to give your customers an incentive to register. In addition, you should have a point system, birthday coupon or other rewards to give your members a reason to come back to make additional purchases. Your customers should never be in doubt what rewards they receive when registering for your loyalty program.   

  • Additional marketing of your loyalty program 

Having the loyalty widget live on your Shopify webshop is the first step of making your loyalty program visible on your page. In addition to this, you should also create banners, other call to action buttons or landing pages throughout you webshop to give incentive for members to register. Member price vs. standard price is also a good incentive. 

  • SMS and email communication to reactivate customers 

With Diller you can create SMS- and email – campaigns which is personalized based on customers interests and purchase history. By creating a relevant dialogue, you can keep customers enganged and coming back to your webshop – again and again. 

  • Word of mouth 

When customers are happy with your loyalty program and your webshop as a whole, the chance of them talking about this to friends, family and acquantences is high. With Diller you also give your members the opportunity to refer a friend to your loyalty program. This is an easy way to convert more members to your loyalty program, which you then can communicate with to get them back to your webshop.