When starting a loyalty program, it is important to think about the type of benefits you should have. It should be customized to your brand and to your customers needs and preferances.
Here’s a few options for rewards strategies using Diller®.
Onboarding program
A welcome coupon is part of what we call the onboarding program. Offer your first-time purchasers a discount on their first purchase as a thank you for signing up for your loyalty program. This way you will increase the conversion rate, both in-store and online, significantly.
Different reward programs
Set up a running benefit system, such as a point system, to reward your customers for coming back to your store again and again… and again. In Diller you have many different options of reward systems using points accumulation.
- Standard bonus ladder: The standard bonus ladder is inspired by the aviation and hotel industry; you get different discount levels / benefits as you climb the ladder. For example: Bronze – 5% discount, Silver – 10% discount, Gold – 15% discount. A member must within each qualifying period earn the necessary points to achieve the same status. You must decide whether the member will receive the discount with each purchase, once, or if they should receive X number of coupons within each level.
- Bonus ladder with various membership benefits: This variant is quite similar to the bronze, silver and gold levels, but with different names. This model is most often used by online stores to provide a good customer experience.
- Point level coupons: This means that for every X Euro spent, you get a voucher or percentage discount on your next purchase. For example, for every Euro 2,00 spent, you will receive a Euro 10 discount.
- Coupons without the use of points: For instance when having a sale, you can create a separate campaign that is sent by SMS to everyone or a segmented group of members.You will get valuable statistics on who uses the coupon (s).
- Loyalty card: Most people are used to the old paper stamp cards. For example, for pet store, coffee shop, or for filling gas bottles. You can get a digital loyalty card right at the checkout, and the member can follow their status via their member page.
Interested in knowing more about pros and cons of these bonus point systems? Read more here.
Bonus point campaigns
If the bonus system is on, you can offer your customers a bonus collection of points in a set period.
Referral rewards
Give your customers incentives by having them refer new customers to you. These can take different forms such as discounts, points, free gifts, etc. This can help increase customer acquisition, as well as increase customer loyalty by rewarding customers for their advocacy. Lastly, it can also help generate positive word-of-mouth advertising, which again will help attract new customers.
Special birthday offers
Give your customers a special offer on their birthday. This will not only boost customer loyalty, but also increase sales as it encourages them to come by your store. Birthday offers can come in various forms, such as a percentage off a purchase, a free gift, free shipping, etc.
Free shipping or samples
Offer your customers free shipping, or a free sample with their order, if they are a part of your loyalty program.
Loyalty program activities
A loyalty program does not need to revolve around just giving discounts. Create activities for you customers such as:
- Have an early-access program for your best customers. Give them access to a new product that you haven’t launched yet, or a new service that is not yet available to the public. It can also be as simple as letting them know about new products first, either through SMS or email.
- Use the data available in Diller to personalize the dialogue. Send SMS and email with inspiration, tips, and tricks that are tailored to each individual customer. The key is to be relevant in the dialogue with your members!
- Invite your best members to a special event. This will not only increase the sense of belonging among your current members, but it can also get people talking more about your business. Don’t hesitate to showcase the event on social media! An example is a season kick-off where you showcase the season’s news, as well as serve some drinks and snacks.
- Create exclusive groups that your members can join, where they can share feedback on products, ideas, chat with others who have similar interests, and much more! For example, a paint store where everyone shares projects done using your products.
Overall, the reward opportunities with Diller are endless! We offer everyone a free onboarding process of 3 months, where our loyalty program experts will help you create and launch a loyalty program that fits perfectly to your brand and customers.
