Category Archives: LOYALTY

Diller ecommerce blog

How to make your eCommerce site robust against competitors

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How can you attract new customers and keep them coming back? Most business owners and managers have a good understand of the problem, but very few take the right actions.

To attract your customer to come back for more, you need to know your customers – really know them. Without data-driven insights about customer purchase patterns and their behavior and preferences, it’s hard to assume who the shoppers are.

It’s even harder to know what they want – and almost impossible to create marketing and sales campaigns that actually work, without spending a fortune. And of course, your customers may quite easily slip over to your competition.

It’s no longer enough to run promotions and campaigns in order to get shoppers to turn up at your store. The pandemic accelerated business to offer their products on an eCommerce site. Number of online stores boomed making brands and products even more available for the consumer.

With increased online offerings, how do you secure that customer choose your store? You need to have a genuine connection with your customers. To make your store robust against competitors, you need to focus on making the “invisible” customer “visible”, both in-store and online.

But how? By implementing the Diller loyalty platform to your store and eCommerce site, you will boost customer retention. Diller is a comprehensive marketing tool that captures customer data, allowing you to send relevant communication flows that maximize sales conversion.

Diller boost customer retention loyalty

Diller’s loyalty technology boosts customer retention and is a very easy-to-use solution to create effective campaigns.

With Diller your business will own the customer’s data and have a powerful tool that knows precisely how to trigger a customer to come back again, and again, and again. Owning the customer’s data also means you have your own marketing channel, which gives you a chance to accelerate your customer’s needs. This allows you to trigger new customers with welcome coupons, turn your best customers into organic brand ambassadors by rewarding referrals, or sending personalized product recommendations directly to your member base via text and email.

Customer data is the gold mine to increase competitiveness and make the customers come back for more.

Want to turn more shoppers into loyal fans, schedule a demo here: https://diller.io/bookademo/

Linestore storefront Shopify_1

A Shopify case study: How Linestore motivated customers to return to their Shopify store

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Diller’s partnership with Shopify has brought enhanced loyalty and reward programs to the Shopify e-commerce platform. It provides a low-priced loyalty platform for all Shopify stores – to help store owners boost customer retention and increase revenue. Reward your customers, and they’ll reward you back!

In our new downloadable Shopify and Linestore customer case you can not only read about Linestore, their start – up with Diller in August 2022, and their General Managers’ results and experiences with loyalty programs previously. We also provide deeper insight into some of our other stores’ success with Diller and SMS – marketing, as well as the success of stores that utilizes the Diller Loyalty app for Shopify.

 Download as PDF

Image: Courtesy of Linestore

 

Diller choosing best loyalty program

What should you think about when choosing a loyalty platform?

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In today’s competitive business market, retaining loyal customers is more important than ever. One of the most effective ways to do this is by implementing a loyalty program. However, with so many loyalty platforms available, it can be overwhelming to choose the right one for your business.

Here are some factors to consider when choosing a loyalty platform:

  • Ease of use

It is important to find a loyalty platform that is easy for you to set up, and for you and your team / employees to use. If the loyalty platform is user-friendly for both you and your team, it can save a significant amount of time that would otherwise be spent managing the loyalty program and all its features.

More importantly, it should not only be intuitive for you, but also for your customers. Choose a loyalty platform where the registration to your loyalty program is seamless and easy for your customers. The easier the registration, the higher conversion rate you will have.

 

  • Pricing

Consider the pricing of the loyalty platforms and whether it provides a good platform for your specific brand and store, and for your customers. Is there a start-up cost? Do they charge per order or per member? Do they provide the rewards systems and features you want? Do you have to pay for integrations? What is their SMS price in your country? Do they have free support?

Make sure to analyze the overall price picture to ensure that the loyalty program will not be too expensive for your store.

  • Features

When choosing a loyalty platform, many already have in mind what rewards and system they want for their customers. Therefore, when choosing a loyalty platform, you should consider which reward systems they offer, or whether they provide a solution close enough to what you want for your customers. Have a demo of the solution, and make sure to prepare questions ahead of time so that you can ensure you get the answers to all the questions you have about their loyalty platform.

  • Language

Most prefers to use a software in their own local language. Customers will also prefer to use a loyalty program in their own language. Therefore, you should choose a loyalty platform in your local language, to make the user experience even better for all your customers.

  • Integrations

Your loyalty platform should be integratable with your existing systems. Do you use an email platform? Check if the loyalty platform is integratable with it. Do you have a point-of-sale system in-store? Can the loyalty platform be integrated with it? And what about your webshop? These are factors you should consider when choosing a loyalty platform. An omnichannel solution will provide your customers with a good customer experience across all channels, whether online or offline.

  • Data and analytics

Find a loyalty platform that provides easy to use registration for members with both privacy consent and data protection compliance. Make sure you gather information from your customers in correspondence with laws and regulations. This way you will have access to a large amount of relevant information about your customers, their interests and purchase history – legally.

You should not only gather the information, but it should also be presented in a way to make it easy for you and your team to analyze the data and use it for sales purposes. Make sure you get information about the loyalty platform dashboard, reports etc. and on how the information is presented.

  • Customer support

It is important to consider what support the loyalty platform offers. Do you have to pay for support services? Are they available 24/7? Do they have an FAQ or something similar available to make it easy for you to figure out problems yourself? Check with the different providers!

 

Interested in the Diller Loyalty Platform? Reach out to our team for a demo of our loyalty platform.

Book a FREE demo in our calendar here. We will take you through a quick 30 min demo to show how you can use Diller to grow your business.

 

3 ways to increase customer retention

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Retaining customers has become more crucial than ever as it is more cost effective than acquiring new customers. In fact, according to inc.com it costs 5-10 times more to acquire a new customer than to retain an existing customer. Therefore, it is essential for businesses to implement business strategies to keep customers coming back to their store, whether it’s a physical store or online. 

Here are 3 effective ways to help you increase customer retention.

1. Create a Loyalty Program

There are many reasons as to why you should start a loyalty program. One of the most important reasons is that it will help you sell more, for a much less cost than many other marketing strategies. A customer loyalty program makes it much easier to get customer back to the store, so that they shop again and again… and again. Having a good rewards program helps convert single purchases to repetition sales = increased lifetime value, which in turn will create more brand loyalty and revenue for your store.

Did you know that… the probability of selling to an existing customer is between 60-70%, while that of a new customer is only between 5-20%? (Marketing Metrics)

A loyalty program will also help you get crucial GDPR consent, so that you can easily analyze customers interests and purchase patterns. This will help you run more targeted, personalized, and relevant SMS and e-mail campaigns to again create more loyal and happy customers.

Did you know that… if you keep 5% more customers, profits increase by as much as 25% -95%? (Harvard Business School)

Customers appreciate stores that do their utmost to create a great shopping experience. Good benefits, offers and promotions can attract new and existing customers into the store. If you analyze what they buy and what they are interested in, you can create relevant campaigns based on customer behavior and preferences.

2. Personalized and relevant SMS and email communication

Personalized and relevant communication is crucial to help create more loyal and happy customers, and for driving sales and repeat purchases. You can use both SMS- and email marketing, and the best communication strategy is often to use both.

  • SMS – marketing

SMS marketing is highly effective. According to Link Mobility, 90% of all SMSs are read within 3 minutes, 98% of all SMSs are opened, and SMS has a 209% higher response rate than emails or Facebook messages. In other words, hardly anyone leaves an SMS unread. This makes SMS – marketing the perfect tool to help get customers back to your store, to shop more frequently.

  • Email marketing 

Email marketing is a less effective marketing tool than SMS, with an average open rate of only 20%. However, in turn email marketing can be less intrusive than an SMS. As the frequency of SMS – marketing is 1-3 per month, email marketing can be sent as often as you find suitable for your customers.

Overall, this makes a communication strategy with both SMS and email – marketing the most efficient one when it comes to driving customers back to your store.

3. Exceptional customer service

Customers who receive good customer service are more likely to stay loyal to your brand and continue choosing your store over your competitors. Therefore, you should go above and beyond to meet their needs and resolve issues quickly.