Tag Archives: Diller Loyalty app

Diller choosing best loyalty program

What should you think about when choosing a loyalty platform?

Leave a Reply

In today’s competitive business market, retaining loyal customers is more important than ever. One of the most effective ways to do this is by implementing a loyalty program. However, with so many loyalty platforms available, it can be overwhelming to choose the right one for your business.

Here are some factors to consider when choosing a loyalty platform:

  • Ease of use

It is important to find a loyalty platform that is easy for you to set up, and for you and your team / employees to use. If the loyalty platform is user-friendly for both you and your team, it can save a significant amount of time that would otherwise be spent managing the loyalty program and all its features.

More importantly, it should not only be intuitive for you, but also for your customers. Choose a loyalty platform where the registration to your loyalty program is seamless and easy for your customers. The easier the registration, the higher conversion rate you will have.

 

  • Pricing

Consider the pricing of the loyalty platforms and whether it provides a good platform for your specific brand and store, and for your customers. Is there a start-up cost? Do they charge per order or per member? Do they provide the rewards systems and features you want? Do you have to pay for integrations? What is their SMS price in your country? Do they have free support?

Make sure to analyze the overall price picture to ensure that the loyalty program will not be too expensive for your store.

  • Features

When choosing a loyalty platform, many already have in mind what rewards and system they want for their customers. Therefore, when choosing a loyalty platform, you should consider which reward systems they offer, or whether they provide a solution close enough to what you want for your customers. Have a demo of the solution, and make sure to prepare questions ahead of time so that you can ensure you get the answers to all the questions you have about their loyalty platform.

  • Language

Most prefers to use a software in their own local language. Customers will also prefer to use a loyalty program in their own language. Therefore, you should choose a loyalty platform in your local language, to make the user experience even better for all your customers.

  • Integrations

Your loyalty platform should be integratable with your existing systems. Do you use an email platform? Check if the loyalty platform is integratable with it. Do you have a point-of-sale system in-store? Can the loyalty platform be integrated with it? And what about your webshop? These are factors you should consider when choosing a loyalty platform. An omnichannel solution will provide your customers with a good customer experience across all channels, whether online or offline.

  • Data and analytics

Find a loyalty platform that provides easy to use registration for members with both privacy consent and data protection compliance. Make sure you gather information from your customers in correspondence with laws and regulations. This way you will have access to a large amount of relevant information about your customers, their interests and purchase history – legally.

You should not only gather the information, but it should also be presented in a way to make it easy for you and your team to analyze the data and use it for sales purposes. Make sure you get information about the loyalty platform dashboard, reports etc. and on how the information is presented.

  • Customer support

It is important to consider what support the loyalty platform offers. Do you have to pay for support services? Are they available 24/7? Do they have an FAQ or something similar available to make it easy for you to figure out problems yourself? Check with the different providers!

 

Interested in the Diller Loyalty Platform? Reach out to our team for a demo of our loyalty platform.

Book a FREE demo in our calendar here. We will take you through a quick 30 min demo to show how you can use Diller to grow your business.

 

3 ways to increase customer retention

Leave a Reply

Retaining customers has become more crucial than ever as it is more cost effective than acquiring new customers. In fact, according to inc.com it costs 5-10 times more to acquire a new customer than to retain an existing customer. Therefore, it is essential for businesses to implement business strategies to keep customers coming back to their store, whether it’s a physical store or online. 

Here are 3 effective ways to help you increase customer retention.

1. Create a Loyalty Program

There are many reasons as to why you should start a loyalty program. One of the most important reasons is that it will help you sell more, for a much less cost than many other marketing strategies. A customer loyalty program makes it much easier to get customer back to the store, so that they shop again and again… and again. Having a good rewards program helps convert single purchases to repetition sales = increased lifetime value, which in turn will create more brand loyalty and revenue for your store.

Did you know that… the probability of selling to an existing customer is between 60-70%, while that of a new customer is only between 5-20%? (Marketing Metrics)

A loyalty program will also help you get crucial GDPR consent, so that you can easily analyze customers interests and purchase patterns. This will help you run more targeted, personalized, and relevant SMS and e-mail campaigns to again create more loyal and happy customers.

Did you know that… if you keep 5% more customers, profits increase by as much as 25% -95%? (Harvard Business School)

Customers appreciate stores that do their utmost to create a great shopping experience. Good benefits, offers and promotions can attract new and existing customers into the store. If you analyze what they buy and what they are interested in, you can create relevant campaigns based on customer behavior and preferences.

2. Personalized and relevant SMS and email communication

Personalized and relevant communication is crucial to help create more loyal and happy customers, and for driving sales and repeat purchases. You can use both SMS- and email marketing, and the best communication strategy is often to use both.

  • SMS – marketing

SMS marketing is highly effective. According to Link Mobility, 90% of all SMSs are read within 3 minutes, 98% of all SMSs are opened, and SMS has a 209% higher response rate than emails or Facebook messages. In other words, hardly anyone leaves an SMS unread. This makes SMS – marketing the perfect tool to help get customers back to your store, to shop more frequently.

  • Email marketing 

Email marketing is a less effective marketing tool than SMS, with an average open rate of only 20%. However, in turn email marketing can be less intrusive than an SMS. As the frequency of SMS – marketing is 1-3 per month, email marketing can be sent as often as you find suitable for your customers.

Overall, this makes a communication strategy with both SMS and email – marketing the most efficient one when it comes to driving customers back to your store.

3. Exceptional customer service

Customers who receive good customer service are more likely to stay loyal to your brand and continue choosing your store over your competitors. Therefore, you should go above and beyond to meet their needs and resolve issues quickly.

Diller loyalty concepts

What is the best loyalty program reward strategy for your store?

Leave a Reply

When starting a loyalty program, it is important to think about the type of benefits you should have. It should be customized to your brand and to your customers needs and preferances.

Here’s a few options for rewards strategies using Diller®.

Onboarding program

A welcome coupon is part of what we call the onboarding program. Offer your first-time purchasers a discount on their first purchase as a thank you for signing up for your loyalty program. This way you will increase the conversion rate, both in-store and online, significantly.

Different reward programs

Set up a running benefit system, such as a point system, to reward your customers for coming back to your store again and again… and again. In Diller you have many different options of reward systems using points accumulation.

  • Standard bonus ladder: The standard bonus ladder is inspired by the aviation and hotel industry; you get different discount levels / benefits as you climb the ladder. For example: Bronze – 5% discount, Silver – 10% discount, Gold – 15% discount. A member must within each qualifying period earn the necessary points to achieve the same status. You must decide whether the member will receive the discount with each purchase, once, or if they should receive X number of coupons within each level.
  • Bonus ladder with various membership benefits: This variant is quite similar to the bronze, silver and gold levels, but with different names. This model is most often used by online stores to provide a good customer experience.
  • Point level coupons: This means that for every X Euro spent, you get a voucher or percentage discount on your next purchase. For example, for every Euro 2,00 spent, you will receive a Euro 10 discount.
  • Coupons without the use of points: For instance when having a sale, you can create a separate campaign that is sent by SMS to everyone or a segmented group of members.You will get valuable statistics on who uses the coupon (s).
  • Loyalty card: Most people are used to the old paper stamp cards. For example, for pet store, coffee shop, or for filling gas bottles. You can get a digital loyalty card right at the checkout, and the member can follow their status via their member page.

Interested in knowing more about pros and cons of these bonus point systems? Read more here.

Bonus point campaigns

If the bonus system is on, you can offer your customers a bonus collection of points in a set period.

Referral rewards

Give your customers incentives by having them refer new customers to you. These can take different forms such as discounts, points, free gifts, etc. This can help increase customer acquisition, as well as increase customer loyalty by rewarding customers for their advocacy. Lastly, it can also help generate positive word-of-mouth advertising, which again will help attract new customers.

Special birthday offers

Give your customers a special offer on their birthday. This will not only boost customer loyalty, but also increase sales as it encourages them to come by your store. Birthday offers can come in various forms, such as a percentage off a purchase, a free gift, free shipping, etc.

Free shipping or samples

Offer your customers free shipping, or a free sample with their order, if they are a part of your loyalty program.

Loyalty program activities

A loyalty program does not need to revolve around just giving discounts. Create activities for you customers such as:

  • Have an early-access program for your best customers. Give them access to a new product that you haven’t launched yet, or a new service that is not yet available to the public. It can also be as simple as letting them know about new products first, either through SMS or email.
  • Use the data available in Diller to personalize the dialogue. Send SMS and email with inspiration, tips, and tricks that are tailored to each individual customer. The key is to be relevant in the dialogue with your members!
  • Invite your best members to a special event. This will not only increase the sense of belonging among your current members, but it can also get people talking more about your business. Don’t hesitate to showcase the event on social media! An example is a season kick-off where you showcase the season’s news, as well as serve some drinks and snacks.
  • Create exclusive groups that your members can join, where they can share feedback on products, ideas, chat with others who have similar interests, and much more! For example, a paint store where everyone shares projects done using your products.

Overall, the reward opportunities with Diller are endless! We offer everyone a free onboarding process of 3 months, where our loyalty program experts will help you create and launch a loyalty program that fits perfectly to your brand and customers.

Diller reward strategy

How to reward your best customers with Diller

Leave a Reply

In today’s highly competitive business market, it is no longer enough to offer high-quality products or services. It is just as important, if not more, to keep your customers satisfied through a good shopping experience and through good customer service. With a good loyalty and rewards program, you can reward your loyal customers, while increasing the probability that they will continue to shop with you – increasing your stores’ overall revenue. 

In this blog post we will explore how you can use Diller to reward your best customers in less than 3 minutes.

The Diller Dashboard

With Diller and the privacy consent and data protection compliance registration for your members, you have access to a large amount of relevant information about your customers, their interests and purchase history. This information and more are available in our dashboard, where you also will be able to see the results of your marketing activities.

See who your most important and best customers are, and use this information to do more activities that increase sales and loyalty among your customers.

An art & craft store sent an SMS campaign to the top 20 customers who had made the most purchases. Of these customers, 50% used the coupon they received, resulting in an ROI of $84.13. This demonstrates the effectiveness of marketing to your best customers.

Craft a powerful SMS campaign to your best customers in just minutes

One of the reports available on the Diller dashboard is your top 10 most loyal customers (those who have shopped the most with you). We have made it convenient for store owners to direct their marketing efforts towards these customers by introducing a “Create campaign” button on this report. This feature allows you to easily create and send an SMS campaign to these customers in minutes!

Overall, Diller makes it easy for you to create effective SMS campaigns that can help drive customer engagement and loyalty.

5 ways to add loyalty to your ecommerce store

Leave a Reply

In the highly competitive world of ecommerce, customer loyalty can make a difference in the success of your business. With loyal customers, you will increase your webshop sales and revenue by having them visit your store more often -> to make additional purchases.  

Launching a loyalty program is often just the first (but also the most important) step in the process of increasing the number of loyal customers to your brand. Here are 5 additional tips for adding more loyalty to your ecommerce store: 

  • Design our widget for Shopify to fit your webshop perfectly 

With our easy-to-use widget for Shopify your customers can easily register for your loyalty program, have an overview of their accumulated points and rewards, make referrals, use coupons, and much more. Make sure to design the widget to fit your brand and webshop perfectly – to enhance the overall user experience and in turn boost your online sales. By having a well-rounded and well-thought-out loyalty program app on your Shopify store, you will increase the overall user experience, which in turn will increase customer satisfaction and loyalty. This can ultimately lead to higher conversion rates and sales.  

  • Keep customers engaged with rewards, incentives and activities 

Make sure to communicate what rewards and incentives your members receive when they register for your loyalty program. Create a welcome coupon to give your customers an incentive to register. In addition, you should have a point system, birthday coupon or other rewards to give your members a reason to come back to make additional purchases. Your customers should never be in doubt what rewards they receive when registering for your loyalty program.   

  • Additional marketing of your loyalty program 

Having the loyalty widget live on your Shopify webshop is the first step of making your loyalty program visible on your page. In addition to this, you should also create banners, other call to action buttons or landing pages throughout you webshop to give incentive for members to register. Member price vs. standard price is also a good incentive. 

  • SMS and email communication to reactivate customers 

With Diller you can create SMS- and email – campaigns which is personalized based on customers interests and purchase history. By creating a relevant dialogue, you can keep customers enganged and coming back to your webshop – again and again. 

  • Word of mouth 

When customers are happy with your loyalty program and your webshop as a whole, the chance of them talking about this to friends, family and acquantences is high. With Diller you also give your members the opportunity to refer a friend to your loyalty program. This is an easy way to convert more members to your loyalty program, which you then can communicate with to get them back to your webshop.