"We have seen that it is not just discounts that attract customers. For example, it works well when we send out SMS that new products have come from one of our brands. Then the traffic to the store increases, since the members like to get early product information."

"The big advantage of the customer club is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

"Thanks to the loyalty program, we are able to serve more customers in less time and encourage the best customers to come back, again and again."

"When customers shop in the store, we ask them if they want to become members and tell them that they get gift checks after a certain consumption, invitations to events and other benefits. Nobody cares!"