Phase 1 Get the loyalty program off to a good start

Diller - create a loyalty program for your store > FAQs > Diller Academy > Phase 1 - Get the loyalty program off to a good start > Get started // step by step

Get started // step by step

1. Choose a name that indicates exclusivity.

There are two things to consider when creating a loyalty program name: It should be related to your store, and customers should never be in doubt about which store the loyalty program belongs to. In addition, it can be an advantage that the name refers to the benefits your customers receive in the loyalty program. Examples of different names for loyalty programs:

  • Adidas’ 3Stripes
  • Ikea Family
  • Starbucks Rewards

 

2. Create segments to personalize the customer dialogue

Create segments, and thus lists, that you can use to filter your customers and send relevant campaigns. These should be limited to a maximum of 4-5 questions so that the registration does not take too long, or becomes a chore for your members. Read more information on how to set up segments and lists HERE (for customers).

  • Sports stores: What activity are you interested in? Are you in a sports club?
  • Pet stores: What animal (s) do you have? What type of dog do you have? What is your pet’s Instagram account?
  • Clothing stores: What age group do you buy clothes for? Do you buy most for yourself or others? Which brand are you interested in?

 

3. Set up your customer loyalty program benefits

What kind of benefits do you want to offer to your customers? The most important is that it is easy to understand the benefits for both employees (who will promote the customer program), and for your customers who will join. You should at least have a welcome voucher and a birthday voucher. Get started quickly – you can always add more benefits later.  Learn more about how to create coupons here , clipboard here , or points system here . (for customers)

  • Welcome voucher ? Give customers a good reason to join.
  • Birthday voucher ? Give customers a reason to leave more information about themselves.
  • Fixed benefits ? Do you want a points system ? You can create a customer journey with different benefits for every X number of Euros customers spend.
  • Digital loyalty card ? Give customers every X number of product for free or with some discount.

 

4. Onboarding members
  • Do you have members in another loyalty program? With GDPR approval, we can easily import them right into the Diller® for you.
  • If you don’t have GDPR approval, but the members have been a customer for the past 1-2 years, we can help you send an SMS or an email that you have launched a new customer club, and with an invitation for them to become a member. It is important to inform about the advantages of becoming a member of the loyalty program. You can also run a competition where you encourage them to become a member within a limited time frame, with the possibility of getting benefit X og discount Y.
  • Post your loyalty program information on social media, with a link to registration. Run competitions og campaigns to attract customers to your loyalty program.

 

5. Conduct activities in Diller® towards your increased sales segments
  • Strengthen your segmentation; make sure you ask for everything you need to know.
  • Set triggers for mailings.
  • Take advantage of the seasonal events, news, offers, birthdays, etc.
  • Frequency is important. Most people are positive towards receiving good offers on products services they actually need and want.
  • Remember to analyze results from activities and optimize for the next campaign.
"A large proportion of those who shop are members of the loyalty program. I have no doubt that much of the growth is due to increased loyalty from members. I am sure it's an important factor."

Kai Gulbrandsen

CEO, Princess retail chain

"The loyalty program button is on the front page of the cash register, so everything is automatic. Our members use the stamp cards and coupons because it’s so easy to use. We see that we get higher sales from members than non-members."

Evy Ingebrigtsen

Operations and HR Manager, Baker Brun

"Data is the new gold. It is essential that purchase information and customer data form the foundation for all good customer dialogues. Having control over this is in my opinion absolutely crucial."

Pål Wibe

Norway's "Mr Retail" Pål Wibe

"A terrific app that really helps our business to grow together with our customers. Adds value for both us and the customer, a complete customer journey from the physical to the online store."

BMB Paleet

"Thank you very much for the fantastic follow-up when we launched our loyalty program from Diller. You guys made the whole process painless. Looking forward to seeing what we can achieve together. We really recommend Diller AS to anyone that need a loyalty program on the Shopify platform."

Bolina

Furniture and Interior Design

"Advertising must be planned 2 weeks in advance, but at that time the campaign may be completely irrelevant. With Diller we can turn around and act in no time! We can put out a campaign overnight. This is absolutely invaluable to us."

Tone Tengesdal Stavnheim

Tengesdal Sport

"I would never buy a cash register system without an integrated loyalty program. For me, it was essential to have a good loyalty program included in the POS."

Maria Quarnström

Owner, Rilo Zoo

"We recently startet using Diller and are very pleased with the app. It is easy and understandable to use, and it has already generated more customers and sales. What is important to mention is that the customer service is outstanding, and we are getting all the help and support we need! Our contact has been patient and so happy to help and guide in out teams-meetings for the set up :)"

Shine

Design

"Great app and customer service! The loyalty features combined with the SMS engine and mail integration towards MailChimp is a winner for me. Thanks to Erik for helping me set everything up!"

Henriks Herre

Men's fashion

"Great app, easy to customize and simple to use. Customer service is outstanding and helpful. The few times we have had any issues, customer support was very responsive and resolved the issues in minutes! Highly Recommend!"

MARK+BRANDY

Fashion

"We see great results from the loyalty program. The immediate feedback comes from employees in the store, who notice that customers enter the stores only 5-10 minutes after we send out an SMS."

Stine Handley

Head of Administration, Fredrik & Louisa

"Very easy to set up the app. It’s perfect for creating a good-looking loyalty program widget, that is customized to my brand and webshop.   Super friendly and helpful support team! They answer very fast and do everything to help you out.  Great experience so far."

Corado Coffee Roasters

"We see that average sales and margins are higher even though we offer a 10% welcome discount. As a customer, you are welcome to bring a little extra in the shopping cart to get the most out of the deal. The goal is for the loyalty program to be the icing on the cake for our customers so that they want to continue shopping with us."

Jon Grøteig Andersen

Head of Marketing, PetXL

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me, it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager, Hageglede.no

"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Lively

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of Buster Hund og Katt