Create a loyalty program that excites and surprises

It is becoming increasingly difficult to hold on to existing customers while attracting new ones. In a good loyalty program, the customer feels recognized and valued. Remember that loyalty programs are only successful if your members get benefits they value. 

Excite by:
  • Reward your loyal customers.
  • Make your strengths visible in direct dialogue with customers.
  • Understand what your customers would like to get or what they appreciate.
  • Make sure you use the loyalty program to help you get selected more often.
  • Increase the exchange cost for customers. Makes it difficult for the customer to choose a competitor.


Surprise by:
  • Communicate directly to your customers based on what you know about the customer.
  • Create a relevant dialogue based on insights, in particular their interests and purchase data.
  • Give your loyal customers a great deal, or tell them what they can achieve through the loyalty program.
  • Communicate with your best customers – find out why the customer buys from you and what it takes for them to buy more.


All employees must be involved in the customer program to ensure success. A tip from us is to create a template for employees on how customers should be onboarded into the customer program. We are happy to help if you have questions on how to make the most out of your loyalty program!


See what other companies are doing

"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Second Floor at Fornebu and Røa

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of the store chain Buster Hund og Katt

"Thanks to the loyalty program, we are able to serve more customers in less time and encourage the best customers to come back, again and again."

Jose Corado

General manager of Cuba Life coffee bar

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager,