Critical factors for success
A key success factor with loyalty programs is that both management and employees have faith in the program, and that employees clearly understand the benefits customers will get.
To succeed with your loyalty program:
- … it is important that the general manager owns the customer program and sees the importance of registering all member purchases.
- … employees must not give discounts to customers who are not members. Rather say: “We have sales on X, Y, Z, but if you want the discount then you have to become a member”.
- … all employees must believe in the concept and understand which coupons apply and when they apply.
- … all offers are created in Diller®, because then they will automatically pop up on when customers enter their mobile number at checkout.