Critical factors for success

A key success factor with loyalty programs is that both management and employees have faith in the program, and that employees clearly understand the benefits customers will get.

To succeed with your loyalty program:
  • … it is important that the general manager owns the customer program and sees the importance of registering all member purchases.
  • … employees must not give discounts to customers who are not members. Rather say: “We have sales on X, Y, Z, but if you want the discount then you have to become a member”.
  • … all employees must believe in the concept and understand which coupons apply and when they apply.
  • … all offers are created in Diller®, because then they will automatically pop up on when customers enter their mobile number at checkout.

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See what other companies are doing

"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Second Floor at Fornebu and Røa

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of the store chain Buster Hund og Katt

"Thanks to the loyalty program, we are able to serve more customers in less time and encourage the best customers to come back, again and again."

Jose Corado

General manager of Cuba Life coffee bar

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager,