You can include many different kind of benefits in a loyalty program. They should be adapted to the type of store, the type of goods you sell, the customers’ interests and preferences (we set up the segments together with you in the onboarding process). Everything from coupons and birthday vouchers, to exclusive membership events and discounts.
The most important thing, however, is that the employee at the checkout ALWAYS asks the customer if they want to become a member of the loyalty program and tells about the benefits. The same applies if you have an online store, of course. With each purchase, the customer must be given the opportunity to become a member.
EXAMPLE #1: A sports shop managed to sell a record number of bikes in November in a cold and freezing Norway – at full price. How? They offered “bicycle hotels” with the purchase, so that the bicycle was ready for the customer when spring came. Smart!
EXAMPLE #2: If you run a restaurant, customer dialogue can be done very easily: On Friday, send an SMS about “Finally weekend! On Friday and Saturday you get pizza with a 20% discount”. It’s a good offer to customers, they are tempted by your food – and not least: They remember that you exist and choose you over other vendors.
A loyalty program makes it easier to create a loyal customer base. Discounts and promotions attract new customers, but it is not enough to make them stay. The key is therefore a program that gives customers unique benefits that makes them come back again and again. A good loyalty program can become a brand in itself. If customers establish a relationship with a brand, they tend to stick to it for a long time.