How to recruit members

You can include many different kind of benefits in a loyalty program. They should be adapted to the type of store, the type of goods you sell, the customers’ interests and preferences (we set up the segments together with you in the onboarding process). Everything from coupons and birthday vouchers, to exclusive membership events and discounts.

The most important thing, however, is that the employee at the checkout ALWAYS asks the customer if they want to become a member of the loyalty program and tells about the benefits. The same applies if you have an online store, of course. With each purchase, the customer must be given the opportunity to become a member.

EXAMPLE #1: A sports shop managed to sell a record number of bikes in November in a cold and freezing Norway – at full price. How? They offered “bicycle hotels” with the purchase, so that the bicycle was ready for the customer when spring came. Smart!

EXAMPLE #2: If you run a restaurant, customer dialogue can be done very easily: On Friday, send an SMS about “Finally weekend! On Friday and Saturday you get pizza with a 20% discount”. It’s a good offer to customers, they are tempted by your food – and not least: They remember that you exist and choose you over other vendors.

  • Give points for purchases
  • Provide discounts, vouchers and digital loyalty cards
  • Make recommendations (based on their interests)
  • Create special offers for members only
  • Offer exclusive member events
  • Invite members to pre-sale days
  • Send birthday greetings with benefits
  • Remember all the events of the year; Black Friday, Valentine’s Day, Halloween, back to school etc.


A loyalty program makes it easier to create a loyal customer base. Discounts and promotions attract new customers, but it is not enough to make them stay. The key is therefore a program that gives customers unique benefits that makes them come back again and again. A good loyalty program can become a brand in itself. If customers establish a relationship with a brand, they tend to stick to it for a long time.

See what other companies are doing

"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Second Floor at Fornebu and Røa

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of the store chain Buster Hund og Katt

"Thanks to the loyalty program, we are able to serve more customers in less time and encourage the best customers to come back, again and again."

Jose Corado

General manager of Cuba Life coffee bar

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager,