Category Archives: ECOMMERCE

5 ways to add loyalty to your ecommerce store

In the highly competitive world of ecommerce, customer loyalty can make a difference in the success of your business. With loyal customers, you will increase your webshop sales and revenue by having them visit your store more often -> to make additional purchases.  

Launching a loyalty program is often just the first (but also the most important) step in the process of increasing the number of loyal customers to your brand. Here are 5 additional tips for adding more loyalty to your ecommerce store: 

  • Design our widget for Shopify to fit your webshop perfectly 

With our easy-to-use widget for Shopify your customers can easily register for your loyalty program, have an overview of their accumulated points and rewards, make referrals, use coupons, and much more. Make sure to design the widget to fit your brand and webshop perfectly – to enhance the overall user experience and in turn boost your online sales. By having a well-rounded and well-thought-out loyalty program app on your Shopify store, you will increase the overall user experience, which in turn will increase customer satisfaction and loyalty. This can ultimately lead to higher conversion rates and sales.  

  • Keep customers engaged with rewards, incentives and activities 

Make sure to communicate what rewards and incentives your members receive when they register for your loyalty program. Create a welcome coupon to give your customers an incentive to register. In addition, you should have a point system, birthday coupon or other rewards to give your members a reason to come back to make additional purchases. Your customers should never be in doubt what rewards they receive when registering for your loyalty program.   

  • Additional marketing of your loyalty program 

Having the loyalty widget live on your Shopify webshop is the first step of making your loyalty program visible on your page. In addition to this, you should also create banners, other call to action buttons or landing pages throughout you webshop to give incentive for members to register. Member price vs. standard price is also a good incentive. 

  • SMS and email communication to reactivate customers 

With Diller you can create SMS- and email – campaigns which is personalized based on customers interests and purchase history. By creating a relevant dialogue, you can keep customers enganged and coming back to your webshop – again and again. 

  • Word of mouth 

When customers are happy with your loyalty program and your webshop as a whole, the chance of them talking about this to friends, family and acquantences is high. With Diller you also give your members the opportunity to refer a friend to your loyalty program. This is an easy way to convert more members to your loyalty program, which you then can communicate with to get them back to your webshop.