Diller loyalty concepts

The key to a successful loyalty program is to offer benefits that are tailored to your brand and customers’ preferences. Diller® provides several options for reward strategies, including onboarding programs, different reward programs, bonus point campaigns, referral rewards, special birthday offers, free shipping and more.

What is the best loyalty program reward strategy for your store?

When starting a loyalty program, it is important to think about the type of benefits you should have. It should be customized to your brand and to your customers needs and preferances.

Here’s a few options for rewards strategies using Diller®.

Onboarding program

A welcome coupon is part of what we call the onboarding program. Offer your first-time purchasers a discount on their first purchase as a thank you for signing up for your loyalty program. This way you will increase the conversion rate, both in-store and online, significantly.

Different reward programs

Set up a running benefit system, such as a point system, to reward your customers for coming back to your store again and again… and again. In Diller you have many different options of reward systems using points accumulation.

  • Standard bonus ladder: The standard bonus ladder is inspired by the aviation and hotel industry; you get different discount levels / benefits as you climb the ladder. For example: Bronze – 5% discount, Silver – 10% discount, Gold – 15% discount. A member must within each qualifying period earn the necessary points to achieve the same status. You must decide whether the member will receive the discount with each purchase, once, or if they should receive X number of coupons within each level.
  • Bonus ladder with various membership benefits: This variant is quite similar to the bronze, silver and gold levels, but with different names. This model is most often used by online stores to provide a good customer experience.
  • Point level coupons: This means that for every X Euro spent, you get a voucher or percentage discount on your next purchase. For example, for every Euro 2,00 spent, you will receive a Euro 10 discount.
  • Coupons without the use of points: For instance when having a sale, you can create a separate campaign that is sent by SMS to everyone or a segmented group of members.You will get valuable statistics on who uses the coupon (s).
  • Loyalty card: Most people are used to the old paper stamp cards. For example, for pet store, coffee shop, or for filling gas bottles. You can get a digital loyalty card right at the checkout, and the member can follow their status via their member page.

Interested in knowing more about pros and cons of these bonus point systems? Read more here.

Bonus point campaigns

If the bonus system is on, you can offer your customers a bonus collection of points in a set period.

Referral rewards

Give your customers incentives by having them refer new customers to you. These can take different forms such as discounts, points, free gifts, etc. This can help increase customer acquisition, as well as increase customer loyalty by rewarding customers for their advocacy. Lastly, it can also help generate positive word-of-mouth advertising, which again will help attract new customers.

Special birthday offers

Give your customers a special offer on their birthday. This will not only boost customer loyalty, but also increase sales as it encourages them to come by your store. Birthday offers can come in various forms, such as a percentage off a purchase, a free gift, free shipping, etc.

Free shipping or samples

Offer your customers free shipping, or a free sample with their order, if they are a part of your loyalty program.

Loyalty program activities

A loyalty program does not need to revolve around just giving discounts. Create activities for you customers such as:

  • Have an early-access program for your best customers. Give them access to a new product that you haven’t launched yet, or a new service that is not yet available to the public. It can also be as simple as letting them know about new products first, either through SMS or email.
  • Use the data available in Diller to personalize the dialogue. Send SMS and email with inspiration, tips, and tricks that are tailored to each individual customer. The key is to be relevant in the dialogue with your members!
  • Invite your best members to a special event. This will not only increase the sense of belonging among your current members, but it can also get people talking more about your business. Don’t hesitate to showcase the event on social media! An example is a season kick-off where you showcase the season’s news, as well as serve some drinks and snacks.
  • Create exclusive groups that your members can join, where they can share feedback on products, ideas, chat with others who have similar interests, and much more! For example, a paint store where everyone shares projects done using your products.

Overall, the reward opportunities with Diller are endless! We offer everyone a free onboarding process of 3 months, where our loyalty program experts will help you create and launch a loyalty program that fits perfectly to your brand and customers.

Have any questions? We’d love to hear from you.

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"A large proportion of those who shop are members of the loyalty program. I have no doubt that much of the growth is due to increased loyalty from members. I am sure it's an important factor."

Kai Gulbrandsen

CEO, Princess retail chain

"The loyalty program button is on the front page of the cash register, so everything is automatic. Our members use the stamp cards and coupons because it’s so easy to use. We see that we get higher sales from members than non-members."

Evy Ingebrigtsen

Operations and HR Manager, Baker Brun

"Data is the new gold. It is essential that purchase information and customer data form the foundation for all good customer dialogues. Having control over this is in my opinion absolutely crucial."

Pål Wibe

Norway's "Mr Retail" Pål Wibe

"A terrific app that really helps our business to grow together with our customers. Adds value for both us and the customer, a complete customer journey from the physical to the online store."

BMB Paleet

"Thank you very much for the fantastic follow-up when we launched our loyalty program from Diller. You guys made the whole process painless. Looking forward to seeing what we can achieve together. We really recommend Diller AS to anyone that need a loyalty program on the Shopify platform."


Furniture and Interior Design

"Advertising must be planned 2 weeks in advance, but at that time the campaign may be completely irrelevant. With Diller we can turn around and act in no time! We can put out a campaign overnight. This is absolutely invaluable to us."

Tone Tengesdal Stavnheim

Tengesdal Sport

"I would never buy a cash register system without an integrated loyalty program. For me, it was essential to have a good loyalty program included in the POS."

Maria Quarnström

Owner, Rilo Zoo

"We recently startet using Diller and are very pleased with the app. It is easy and understandable to use, and it has already generated more customers and sales. What is important to mention is that the customer service is outstanding, and we are getting all the help and support we need! Our contact has been patient and so happy to help and guide in out teams-meetings for the set up :)"



"Great app and customer service! The loyalty features combined with the SMS engine and mail integration towards MailChimp is a winner for me. Thanks to Erik for helping me set everything up!"

Henriks Herre

Men's fashion

"Great app, easy to customize and simple to use. Customer service is outstanding and helpful. The few times we have had any issues, customer support was very responsive and resolved the issues in minutes! Highly Recommend!"



"We see great results from the loyalty program. The immediate feedback comes from employees in the store, who notice that customers enter the stores only 5-10 minutes after we send out an SMS."

Stine Handley

Head of Administration, Fredrik & Louisa

"Very easy to set up the app. It’s perfect for creating a good-looking loyalty program widget, that is customized to my brand and webshop.   Super friendly and helpful support team! They answer very fast and do everything to help you out.  Great experience so far."

Corado Coffee Roasters

"We see that average sales and margins are higher even though we offer a 10% welcome discount. As a customer, you are welcome to bring a little extra in the shopping cart to get the most out of the deal. The goal is for the loyalty program to be the icing on the cake for our customers so that they want to continue shopping with us."

Jon Grøteig Andersen

Head of Marketing, PetXL

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me, it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager, Hageglede.no

"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Lively

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of Buster Hund og Katt