In the highly competitive world of ecommerce, customer loyalty can make a difference in the success of your business. With loyal customers, you will increase your webshop sales and revenue by having them visit your store more often -> to make additional purchases.  

5 ways to add loyalty to your ecommerce store

In the highly competitive world of ecommerce, customer loyalty can make a difference in the success of your business. With loyal customers, you will increase your webshop sales and revenue by having them visit your store more often -> to make additional purchases.  

Launching a loyalty program is often just the first (but also the most important) step in the process of increasing the number of loyal customers to your brand. Here are 5 additional tips for adding more loyalty to your ecommerce store: 

  • Design our widget for Shopify to fit your webshop perfectly 

With our easy-to-use widget for Shopify your customers can easily register for your loyalty program, have an overview of their accumulated points and rewards, make referrals, use coupons, and much more. Make sure to design the widget to fit your brand and webshop perfectly – to enhance the overall user experience and in turn boost your online sales. By having a well-rounded and well-thought-out loyalty program app on your Shopify store, you will increase the overall user experience, which in turn will increase customer satisfaction and loyalty. This can ultimately lead to higher conversion rates and sales.  

  • Keep customers engaged with rewards, incentives and activities 

Make sure to communicate what rewards and incentives your members receive when they register for your loyalty program. Create a welcome coupon to give your customers an incentive to register. In addition, you should have a point system, birthday coupon or other rewards to give your members a reason to come back to make additional purchases. Your customers should never be in doubt what rewards they receive when registering for your loyalty program.   

  • Additional marketing of your loyalty program 

Having the loyalty widget live on your Shopify webshop is the first step of making your loyalty program visible on your page. In addition to this, you should also create banners, other call to action buttons or landing pages throughout you webshop to give incentive for members to register. Member price vs. standard price is also a good incentive. 

  • SMS and email communication to reactivate customers 

With Diller you can create SMS- and email – campaigns which is personalized based on customers interests and purchase history. By creating a relevant dialogue, you can keep customers enganged and coming back to your webshop – again and again. 

  • Word of mouth 

When customers are happy with your loyalty program and your webshop as a whole, the chance of them talking about this to friends, family and acquantences is high. With Diller you also give your members the opportunity to refer a friend to your loyalty program. This is an easy way to convert more members to your loyalty program, which you then can communicate with to get them back to your webshop.  

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"All third-party marketing channels are becoming less effective, and we see that it is necessary going forward to own the dialogue with customers. I have no doubt that much of our growth is due to increased loyalty from members."

Kai Gulbrandsen

CEO, Princess retail chain

"The loyalty program button is on the front page of the cash register, so everything is automatic. Our members use the stamp cards and coupons because it’s so easy to use. We see that we get higher sales from members than non-members."

Evy Ingebrigtsen

Operations and HR Manager, Baker Brun

"Data is the new gold. It is essential that purchase information and customer data form the foundation for all good customer dialogues. Having control over this is in my opinion absolutely crucial."

Pål Wibe

Norway's "Mr Retail" Pål Wibe

"A terrific app that really helps our business to grow together with our customers. Adds value for both us and the customer, a complete customer journey from the physical to the online store."

BMB Paleet

"Thank you very much for the fantastic follow-up when we launched our loyalty program from Diller. You guys made the whole process painless. Looking forward to seeing what we can achieve together. We really recommend Diller AS to anyone that need a loyalty program on the Shopify platform."

Bolina

Furniture and Interior Design

"Advertising must be planned 2 weeks in advance, but at that time the campaign may be completely irrelevant. With Diller we can turn around and act in no time! We can put out a campaign overnight. This is absolutely invaluable to us."

Tone Tengesdal Stavnheim

Tengesdal Sport

"I would never buy a cash register system without an integrated loyalty program. For me, it was essential to have a good loyalty program included in the POS."

Maria Quarnström

Owner, Rilo Zoo

"We recently startet using Diller and are very pleased with the app. It is easy and understandable to use, and it has already generated more customers and sales. What is important to mention is that the customer service is outstanding, and we are getting all the help and support we need! Our contact has been patient and so happy to help and guide in out teams-meetings for the set up :)"

Shine

Design

"Great app and customer service! The loyalty features combined with the SMS engine and mail integration towards MailChimp is a winner for me. Thanks to Erik for helping me set everything up!"

Henriks Herre

Men's fashion

"Great app, easy to customize and simple to use. Customer service is outstanding and helpful. The few times we have had any issues, customer support was very responsive and resolved the issues in minutes! Highly Recommend!"

MARK+BRANDY

Fashion

"We see great results from the loyalty program. The immediate feedback comes from employees in the store, who notice that customers enter the stores only 5-10 minutes after we send out an SMS."

Stine Handley

Head of Administration, Fredrik & Louisa

"Very easy to set up the app. It’s perfect for creating a good-looking loyalty program widget, that is customized to my brand and webshop.   Super friendly and helpful support team! They answer very fast and do everything to help you out.  Great experience so far."

Corado Coffee Roasters

"We see that average sales and margins are higher even though we offer a 10% welcome discount. As a customer, you are welcome to bring a little extra in the shopping cart to get the most out of the deal. The goal is for the loyalty program to be the icing on the cake for our customers so that they want to continue shopping with us."

Jon Grøteig Andersen

Head of Marketing, PetXL

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me, it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager, Hageglede.no

"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Lively

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of Buster Hund og Katt