Starting a loyalty program for your ecommerce store has numerous benefits, but the key reasons for doing so are to enhance customer retention, engagement, and compliance with GDPR regulations, as well as to drive repeat purchases and differentiate your brand from competitors.

5 good reasons to start a loyalty and rewards program on your Shopify store

There are five main reasons why you should start a loyalty program on your ecommerce store. In fact, we would say that you cannot afford to wait, and that you’d better start as soon as possible – whether it is with Diller® or not. 

1. Increase customer retention

A customer loyalty program makes it easier to turn one-time shoppers into loyal customers, which in turn leads to increased revenue and overall growth of your ecommerce business. As digital marketing and targeting ads has become much harder, it has also become much more expensive over the last year (Digital Information World, 2022). With a loyalty program you can directly communicate with your customers through SMS and email communication. In fact, the success rate of selling to a customer you already have is 60-70%, compared to only 5-20% for new customers (Marketing Metrics). Therefore, the most effective marketing strategy to date is to offer rewards, incentives, activities and much more, to help get customers back to your store – again and again. 

2. Boost customer engagement

With a customer loyalty program through Diller, you can easily review and analyze customers interests, purchase patterns and habits, as well as their preferances. This gives you the opportunity to tailor your marketing efforts and products offerings by running targeted, personalized, and relevant campaigns. Research shows that 75% of online shoppers have taken action after seeing a message that they consider to be relevant to them (ThinkwithGoogle). You should therefore create a loyalty program to start collecting data on your customers – which in turn will make it easy and affordable to form a relevant dialogue to your customers. 

3. Ensure a GDPR compliant communication

You CANNOT communicate with your customers without consent. With a loyalty program through Diller, a member gives their consent. This means that you have the right to have direct and recurring dialogue with them. In other words, you get access to your very own marketing channel and customer base, in which you can have direct SMS and email communication with each and every one of your members. 

4. Drive repeat purchases

With rewards and incentives, it is easy to give your customers a reason to come back to your store. You can also use SMS and email marketing to help get them back to your store. In fact, the probability of selling to an existing customer is between 60-70%, while that of a new customer is only between 5-20%? (Marketing Metrics). A loyalty program is therefore one of the strongest marketing strategies to drive repeat purchases, as it gives several different opportunities to bring your customers back.  

5. Stand out from the competition

In a crowded ecommerce market, a loyalty program can help you differentiate your brand and attract new customers who are looking for added value and incentives. Be creative when creating and launching a loyalty program. Think about what can set your store and loyalty program apart from your competition! At Diller, we have onboarding experts that will help you with this – free of charge!  


Have any questions? We’d love to hear from you.

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"A large proportion of those who shop are members of the loyalty program. I have no doubt that much of the growth is due to increased loyalty from members. I am sure it's an important factor."

Kai Gulbrandsen

CEO, Princess retail chain

"The loyalty program button is on the front page of the cash register, so everything is automatic. Our members use the stamp cards and coupons because it’s so easy to use. We see that we get higher sales from members than non-members."

Evy Ingebrigtsen

Operations and HR Manager, Baker Brun

"Data is the new gold. It is essential that purchase information and customer data form the foundation for all good customer dialogues. Having control over this is in my opinion absolutely crucial."

Pål Wibe

Norway's "Mr Retail" Pål Wibe

"A terrific app that really helps our business to grow together with our customers. Adds value for both us and the customer, a complete customer journey from the physical to the online store."

BMB Paleet

"Thank you very much for the fantastic follow-up when we launched our loyalty program from Diller. You guys made the whole process painless. Looking forward to seeing what we can achieve together. We really recommend Diller AS to anyone that need a loyalty program on the Shopify platform."


Furniture and Interior Design

"Advertising must be planned 2 weeks in advance, but at that time the campaign may be completely irrelevant. With Diller we can turn around and act in no time! We can put out a campaign overnight. This is absolutely invaluable to us."

Tone Tengesdal Stavnheim

Tengesdal Sport

"I would never buy a cash register system without an integrated loyalty program. For me, it was essential to have a good loyalty program included in the POS."

Maria Quarnström

Owner, Rilo Zoo

"We recently startet using Diller and are very pleased with the app. It is easy and understandable to use, and it has already generated more customers and sales. What is important to mention is that the customer service is outstanding, and we are getting all the help and support we need! Our contact has been patient and so happy to help and guide in out teams-meetings for the set up :)"



"Great app and customer service! The loyalty features combined with the SMS engine and mail integration towards MailChimp is a winner for me. Thanks to Erik for helping me set everything up!"

Henriks Herre

Men's fashion

"Great app, easy to customize and simple to use. Customer service is outstanding and helpful. The few times we have had any issues, customer support was very responsive and resolved the issues in minutes! Highly Recommend!"



"We see great results from the loyalty program. The immediate feedback comes from employees in the store, who notice that customers enter the stores only 5-10 minutes after we send out an SMS."

Stine Handley

Head of Administration, Fredrik & Louisa

"Very easy to set up the app. It’s perfect for creating a good-looking loyalty program widget, that is customized to my brand and webshop.   Super friendly and helpful support team! They answer very fast and do everything to help you out.  Great experience so far."

Corado Coffee Roasters

"We see that average sales and margins are higher even though we offer a 10% welcome discount. As a customer, you are welcome to bring a little extra in the shopping cart to get the most out of the deal. The goal is for the loyalty program to be the icing on the cake for our customers so that they want to continue shopping with us."

Jon Grøteig Andersen

Head of Marketing, PetXL

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me, it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager,

"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Lively

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of Buster Hund og Katt