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Baker Brun_Diller 2024

Once upon a time, there was a baker… The story of how Baker Brun gained 32,000 loyal members

Why did you start with a loyalty program?

First and foremost to better reach our guests in an easy way.

Baker Brun’s loyalty program is called “Bakervenn”, which means “Baker Friend”, and we have stamp cards for both coffee and bread for our members. In addition, we give birthday coupons and welcome coupons, plus occasionally we have extra promotions for our members. People are happy to get a free, freshly baked cinnamon bun on their birthday!

The most important advantage of having a loyalty program is that we get very loyal guests. Members who use their stamp cards are very faithful to us.

How do you recruit new members?

We always make sure to talk the member program at the cash register. Just before payment we ask if the customer is a Bakervenn. Recruitment and registration of member activity are very simple procedures and are part of the cashier routine at all our 22 bakery outlets.

The loyalty program button is on the front page of the cash register, so everything is automatic. Our members use the stamp cards and coupons because it’s so easy to use. We see that we get higher sales from members than non-members.

How did you get started with Diller?

We switched cash register systems to PCKasse in 2022, and we got started with Diller in connection with that. It was really simple. We had 5,000 existing members transferred from the old system, and now in January 2024, we have passed 32,000. We are very satisfied.

How do you market the loyalty program to new customers?

We have information about the member program on social media and a link on the website, plus we advertise membership campaigns. And of course, we recruit at the cash register when they visit us.

How important is it that Diller is integrated into the cash register?

It is incredibly important, because with that everything becomes automatic. We previously had a loyalty program outside the cash register, but we didn’t get the same contact with our customers.

Now you just enter a coupon in the system. It pops up and becomes a pleasant surprise for the customers. When we say, “There’s a free coffee for you today,” our guests are of course very satisfied and happy. We too, because it feels so good. We want to give a little back. Thank those who visit us again and again.

What do you think of the collaboration with Diller?

They are absolutely fantastic! Our contact Erik is always available to us and very competent – always on the offer side.

What do you see for the future?

We have talked about using more coupons because we want to surprise and delight our guests even more. If we continue at this pace, I think we will have 50,000 members next year!

Diller® – the loyalty platform that has everything you need. Easy, intuitive, affordable and profitable.

The Diller® loyalty platform helps small and medium-sized businesses increase their competitiveness by getting customers to shop more, and more often. This saves costs and increases the lifetime value.

Diller® is a smart solution for companies that do not have a large marketing budgets, but still want to increase sales. Marketing is expensive, and a loyalty program offers huge savings because you do not spend precious funds getting new customers into the store and webshop.

With a good loyalty program, you can convert single sales to repeat sales and get much better customer dialogue.

“With a loyalty platform, we have got more regular customers who shop more often”

Why did you start with a loyalty program?

I had for a long time thought that we should set up a program to get more loyal customers. We wanted to reach more people in an easier and better way. We have a vision to be that little extra for customers – we want to give them a “funky” experience. With a loyalty program you get a nice dialogue that extends and reinforces this atmosphere.

When we realized that we could get a loyalty platform that is fully integrated into our checkout system, we wanted to try it out. It was also important that it was easy to use, just using customer’s the mobile number.

How did you get started with Diller?

We first started out with two pilot stores in August 2021. We tested a welcome coupon with a 50% discount on first purchase for new members. In addition, we offered digital stamp cards to members, where they get a 50% discount on every ten purchase. It worked great, so in November ´21 we launched the loyalty program for all of our 22 stores.

What kind of results have you seen so far?

People use their stamp cards every day, and we’ve got a lot of new, regular customers. Since November, we have recruited over 11,000 new members, and we are incredibly pleased with that.

We see that our welcome coupon and digital stamp cards work absolutely brilliantly!

How do you recruit new members?

We’ve got an extremely high number of new members in a short period of time. We couldn’t get off to a better start. We have had internal referral competitions between the stores, and this brings out the competitive instinct in a good way. Over a 3-month period, the three stores that register the most members receive prizes. It builds culture and is a lot of fun.

We register new members in stores, either by providing mobile numbers or scanning a QR code. It is incredibly easy for us and for our customers. And especially important, it’s a quick and easy process.

Do you see results on sales and sales?

With the loyalty program we have got more regular customers who shop more often. This means good potential for upsell of additional products, and thus higher turnover and better margins. We are very pleased with that.

How did you train employees to use Diller?

It was very easy for store managers and employees to learn how the loyalty platform works. We sent out the manual from Diller to all the store managers, and there were almost no questions – our employees found it easy to understand.

It took no short time to get started after we had sent out the information and introduced the member recruitment competitions.

How did you hear about Diller?

Stian Aaserud of Com2Gether, our PCK cash register provider, introduced Diller to our CEO. He passed it on to me, and I was very happy, because I had wanted a loyalty program for a long time. I was introduced to Charlotte Stallemo in Diller, and she gave a video tutorial for 30 min. After that, we hust started with the program!

What do you think of your collaboration with Diller?

It’s great! I would like to highlight fantastic customer service and follow-up, which made it so easy for us to launch the program. I just have to praise Charlotte, who’s my contact at Diller. When I have any questions, I get a response within a few minutes. It’s been incredibly helpful to me.

For example, I mentioned to Charlotte that it would be useful with QR code for recruiting new members. She brought it up with the Development department, and a few weeks later it was arranged. It’s really good when you can have a dialogue like that. Then we were able to measure results per store with QR functionality.

Do you have examples of successful campaigns?

What has worked superbly is digital stamp cards. We have different cards, and people use them every day. Customers are also satisfied with the welcome coupon. Not many people have opted out, only about 40 people. It tells us that the program works.

We have also tried to send SMS on campaign days and have noticed a clear effect of it. We have only done this once so far, but SMS campaigns are now included in our marketing plan. We’ll be testing different campaigns going forward so we can measure performance.

It is very easy to get members, and we know that there is so much more that we can do to make members even more satisfied and loyal. I am incredibly satisfied that it is as easy as just entering the mobile number.

We haven’t started segmenting our membership base or targeted campaigns yet, but we look forward to exploring and developing this in the future.

What do you see as the main benefits of a loyalty platform?

It is that we get more loyal customers, and that we get more new customers. We can communicate in a new way, not just in the store. We reach our members when they’re at home or on the go.

With a loyalty program, it’s also easier to get the customer back in the store – they have extra good reason to come back. We see that club only gives us many opportunities to have targeted promotions.

How important is it that Diller is integrated into the cash register?

Very important, because it makes everything so much easier for us!

Should the loyalty program be integrated with an online store in the long term?

We do not have an online store today, but we are working on creating an order page that is fully integrated into the checkout, where you can also pay with payment provider Vipps. We think it will be a great solution for our customers and look forward to it being ready. It will also be a good way to recruit new members to the loyalty platform, and not least good for our customers becoming even more pre-happy and loyal.

What are your plans going forward?

Our goal is to become the world’s largest ice cream chain! We plan to open stores in London in 2025, and we are constantly looking for new, good locations in Norway.

With the new concept we have developed, we will create that little extra for our customers every day so that they get an experience with us – not just a product. Funky should be associated with positivity and a good atmosphere!

What’s it like working at Funky Frozen Yogurt?

We have a lot of young people employed by us, and we are often their first employer. It is important for us to invest in young people and help them move on to their next job.

I myself have held many job roles in the company, from joining the company as a part-time employee when I studied marketing to moving into a full-time position, and later becoming a Store Manager, District Manager, and now Marketing Manager.

We are very concerned about having a good working environment. It should be a good experience to be employed with us.

Diller® – the loyalty platform that has everything you need. Easy, intuitive, affordable and profitable.

The Diller® loyalty platform helps small and medium-sized businesses increase their competitiveness by getting customers to shop more, and more often. This saves costs and increases the lifetime value.

Diller® is a smart solution for companies that do not have a large marketing budgets, but still want to increase sales. Marketing is expensive, and a loyalty program offers huge savings because you do not spend precious funds getting new customers into the store and webshop.

With a good loyalty program, you can convert single sales to repeat sales and get much better customer dialogue.

Loyalty program resulted in a conversion rate of 523% for local coffee shop

Thanks to the Cuba Life Coffee Bar loyalty program, barista Corado is able to serve more customers in less time and encourage its best customers to come back, again and again. In addition, he has a tool that provides an incredibly high conversion rate to a fraction of what similar results would have cost with advertising via social media, email and search engine advertising.

To calculate the conversion rate of 523%, we compared the number of customers with the number of subsequent visits. In other words, on average, every customer who registered has returned to the store 5 times. Thanks to the loyalty program, these customers came back and bought more, over and over again!

What if you could make a small investment in your business that resulted in a conversion rate of as high as 523%? That is what happened when Cuba Life Kaffebar in Kristiansand introduced a loyalty program for its customers. The marketing strategy paid off, resulting in more returning customers than ever before!

The loyalty program of Cuba Life Kaffebar has grown rapidly and is incredibly easy to manage and operate with the help of the loyalty platform Diller.

About Cuba Life Coffee Bar

Cuba Life Coffee Bar is a specialized coffee bar that also offers Cuban cigars. It is run by general manager José Corado who handles the product all the way from beans to ready-brewed coffee cup. The café is located right in the heart of Kristiansand, and is a quiet and relaxing place to sip a cup of gourmet coffee and smoke a cigar if you feel like it.

It is one of the oldest real coffee bars in the city and over the years it has gained a good reputation for quality coffee and a friendly, welcoming atmosphere.

The problem

One of the biggest challenges Cuba Life Coffee Shop faced was understanding the behavior of its customers with a limited marketing budget. They were looking for a way to understand their customers’ habits and behavior.

Based on this, the team at Cuba Life Kaffebar tried to find a method to increase the number of visits and the amount of turnover per customer. Furthermore, they sought a solution that not only helped them sell more coffee, but also at the same time create a better and more personal experience for everyone who came into their coffee shop.

Although general manager José Corado did not actively seek a solution like Diller, he was immediately fascinated when Diller contacted him.

Diller is a program that makes it easy for any business to create a robust loyalty program. This allows small businesses (such as Cuba Life Coffee Shop) to identify and retain their best customers. Investing in a loyalty program can result in more positive reviews, increased recruitment of new members and more purchases over time.

One of the biggest challenges Cuba Life Coffee Shop faced was understanding the behavior of its customers with a limited marketing budget. They were looking for a way to understand their customers’ behaviors and habits.

The solution

When Diller contacted me, I thought that Diller would be a very useful tool for the coffee shop industry, and especially if you know how to read and understand data, says Corado.

Diller works by inviting customers to join the loyalty program and giving them access to benefits such as scrap cards and electronic coupons.

Corado decided to install and try the loyalty program at Cuba Life Coffee Bar. Diller gave him a QR scanner which he connected to his computer at checkout. He announced the new system with posts on Instagram and Facebook, as well as small brochures and personal announcements in the store.

The advantage

523% conversion rate

To calculate the conversion rate of 523%, we compared the number of customers with the number of subsequent visits. In other words, on average, every customer who registered had returned to the store 5 times. Thanks to the loyalty program, these customers came back and bought more, again, and again!

Compared to results from social media advertising, this conversion rate is extremely high. According to Adweek , the average conversion rate on social media is only 0.71%. Search engine advertising is 1.95% and Email marketing 3.19%. When it comes to encouraging customers to come back to the store, Diller offers by far the best return using a single marketing budget.

Loyalty program conversion

Compared to social media advertising results, this conversion rate is extremely high. According to Adweek, the average conversion rate on social media is only 0.71%. Search engine advertising is 1.95% and Email marketing 3.19%. When it comes to encouraging customers to return to the store, Diller offers by far the best return using a single marketing budget.

Faster service

One of the most important practical results Corado opplevde was that he was able to serve his customers faster.

“We can serve a customer at least one minute faster,” he said, “and it’s very useful during rush hour.” (One minute may not seem like a long time, but it can really feel like it when you’re on your way to work and you really need your dose of caffeine.)

In addition, as Corado points out, these minutes will come in handy during rush hour and make a big difference in the customer experience.

Not only will customers be happier because they get the coffee faster, but the cafe will also be able to serve more customers in busy times (and make more money).

A sense of exclusivity

“I was able to create a ‘coffee club’ for all our customers,” says Corado, “so that they feel we can provide them with a better and more personal service.”

This sense of exclusivity is a very powerful marketing tool. By creating this special “club”, Corado is able to make its customers feel like they are members of an important group. Customers can also log in to their own profile to access coupons and special offers.

Being part of an exclusive group, as well as having access to loyalty benefits gives customers extra trust. This also meets a need for the feeling of belonging, which creates a strong emotional feeling and desire to make a purchase.

It also makes you feel like you are “missing out” on something if you do not take advantage of it.

Better access to customer data

Corado also notes that Diller provided access to more information about his customers so that he can better understand their behavior.

“Diller gives us a faster way to identify customer behavior, and can also help us reach them in a more personal way.” explains Corado.

Diller allows companies to create segmented lists based on registered data for their members. That way, companies can create advertisements that are more specific to a particular segment of the customer base.

“Diller gives us a faster way to identify customer behaviors, and can also help us reach them in a more personal way.” explains Corado.

The results

Thanks to the loyalty program at Cuba Life Coffee Shop, Corado is able to serve more customers in less time and encourage its best customers to come back, again and again. In addition, he has a tool that provides an incredibly high conversion rate to a fraction of what similar results would have cost with advertising via social media, email and search engine advertising.

The Diller loyalty platform is an ideal software for small and medium-sized businesses (such as restaurants, shops and coffee shops), who want to offer a loyalty program to their customers without a large and expensive marketing budget.

To calculate the conversion rate of 523%, we compared the number of customers with the number of subsequent visits. In other words, on average, every customer who registered has returned to the store 5 times. Thanks to the loyalty program, these customers came back and bought more, over and over again!

What if you could make a small investment in your business that resulted in a conversion rate of as high as 523%? That is what happened when Cuba Life Kaffebar in Kristiansand introduced a loyalty program for its customers. The marketing strategy paid off, resulting in more returning customers than ever before!

The loyalty program of Cuba Life Kaffebar has grown rapidly and is incredibly easy to manage and operate with the help of the loyalty platform Diller.

About Cuba Life Coffee Bar

Cuba Life Coffee Bar is a specialized coffee bar that also offers Cuban cigars. It is run by general manager José Corado who handles the product all the way from beans to ready-brewed coffee cup. The café is located right in the heart of Kristiansand, and is a quiet and relaxing place to sip a cup of gourmet coffee and smoke a cigar if you feel like it.

It is one of the oldest real coffee bars in the city and over the years it has gained a good reputation for quality coffee and a friendly, welcoming atmosphere.

The problem

One of the biggest challenges Cuba Life Coffee Shop faced was understanding the behavior of its customers with a limited marketing budget. They were looking for a way to understand their customers’ habits and behavior.

Based on this, the team at Cuba Life Kaffebar tried to find a method to increase the number of visits and the amount of turnover per customer. Furthermore, they sought a solution that not only helped them sell more coffee, but also at the same time create a better and more personal experience for everyone who came into their coffee shop.

Although general manager José Corado did not actively seek a solution like Diller, he was immediately fascinated when Diller contacted him.

Diller is a program that makes it easy for any business to create a robust loyalty program. This allows small businesses (such as Cuba Life Coffee Shop) to identify and retain their best customers. Investing in a loyalty program can result in more positive reviews, increased recruitment of new members and more purchases over time.

One of the biggest challenges Cuba Life Coffee Shop faced was understanding the behavior of its customers with a limited marketing budget. They were looking for a way to understand their customers’ behaviors and habits.

The solution

When Diller contacted me, I thought that Diller would be a very useful tool for the coffee shop industry, and especially if you know how to read and understand data, says Corado.

Diller works by inviting customers to join the loyalty program and giving them access to benefits such as scrap cards and electronic coupons.

Corado decided to install and try the loyalty program at Cuba Life Coffee Bar. Diller gave him a QR scanner which he connected to his computer at checkout. He announced the new system with posts on Instagram and Facebook, as well as small brochures and personal announcements in the store.

The advantage

523% conversion rate

To calculate the conversion rate of 523%, we compared the number of customers with the number of subsequent visits. In other words, on average, every customer who registered had returned to the store 5 times. Thanks to the loyalty program, these customers came back and bought more, again, and again!

Compared to results from social media advertising, this conversion rate is extremely high. According to Adweek , the average conversion rate on social media is only 0.71%. Search engine advertising is 1.95% and Email marketing 3.19%. When it comes to encouraging customers to come back to the store, Diller offers by far the best return using a single marketing budget.

Loyalty program conversion

Compared to social media advertising results, this conversion rate is extremely high. According to Adweek, the average conversion rate on social media is only 0.71%. Search engine advertising is 1.95% and Email marketing 3.19%. When it comes to encouraging customers to return to the store, Diller offers by far the best return using a single marketing budget.

Faster service

One of the most important practical results Corado opplevde was that he was able to serve his customers faster.

“We can serve a customer at least one minute faster,” he said, “and it’s very useful during rush hour.” (One minute may not seem like a long time, but it can really feel like it when you’re on your way to work and you really need your dose of caffeine.)

In addition, as Corado points out, these minutes will come in handy during rush hour and make a big difference in the customer experience.

Not only will customers be happier because they get the coffee faster, but the cafe will also be able to serve more customers in busy times (and make more money).

A sense of exclusivity

“I was able to create a ‘coffee club’ for all our customers,” says Corado, “so that they feel we can provide them with a better and more personal service.”

This sense of exclusivity is a very powerful marketing tool. By creating this special “club”, Corado is able to make its customers feel like they are members of an important group. Customers can also log in to their own profile to access coupons and special offers.

Being part of an exclusive group, as well as having access to loyalty benefits gives customers extra trust. This also meets a need for the feeling of belonging, which creates a strong emotional feeling and desire to make a purchase.

It also makes you feel like you are “missing out” on something if you do not take advantage of it.

Better access to customer data

Corado also notes that Diller provided access to more information about his customers so that he can better understand their behavior.

“Diller gives us a faster way to identify customer behavior, and can also help us reach them in a more personal way.” explains Corado.

Diller allows companies to create segmented lists based on registered data for their members. That way, companies can create advertisements that are more specific to a particular segment of the customer base.

“Diller gives us a faster way to identify customer behaviors, and can also help us reach them in a more personal way.” explains Corado.

The results

Thanks to the loyalty program at Cuba Life Coffee Shop, Corado is able to serve more customers in less time and encourage its best customers to come back, again and again. In addition, he has a tool that provides an incredibly high conversion rate to a fraction of what similar results would have cost with advertising via social media, email and search engine advertising.

The Diller loyalty platform is an ideal software for small and medium-sized businesses (such as restaurants, shops and coffee shops), who want to offer a loyalty program to their customers without a large and expensive marketing budget.

Diller® – the loyalty platform that has everything you need. Easy, intuitive, affordable and profitable.

The Diller® loyalty platform helps small and medium-sized businesses increase their competitiveness by getting customers to shop more, and more often. This saves costs and increases the lifetime value.

Diller® is a smart solution for companies that do not have a large marketing budgets, but still want to increase sales. Marketing is expensive, and a loyalty program offers huge savings because you do not spend precious funds getting new customers into the store and webshop.

With a good loyalty program, you can convert single sales to repeat sales and get much better customer dialogue.