The Buster chain’s experience with a loyalty program

Why did you want to start a loyalty program?

The most important thing for us was to get our existing customers into a loyalty program, so that everyone who had used stamp cards on paper for years were registered into a good system. We never had any communication with the stamp card customers other than that they got a discount. We did not use the purchase data for anything, as it was not collected in any system.

What made you decide to get started?

We knew very well that we should gather the customers in one system, but it never happened. The problem is always that there is no time to spare. It was Ole Anders Tønsberg in AS Frankering, who is our provider of the cash register system, who told me about Diller and that we could get started quickly. Diller is integrated with PCKasse, with easy registration of members in-store.

We set a goal that we would get 5000 customers into the new loyalty program in 3 months. We actually ended up getting 8500 member registrations. It exceeded all expectations.

What kind of results have you had so far?

We see that it has given good results so far. One example is Black Friday in 2020. We previously had little effect of marketing Black Friday deals, as it seems that our industry is drowning in all the big players’ marketing for this day. We thought, however, that we should test it out, since we had a customer club in place. The week before Black Friday was a quiet week, so we sent out an SMS on the Thursday before Black Friday.

What we saw was surprising. One SMS led to very busy days in all our stores both Friday and Saturday, and the campaign towards members had a solid effect on the sales numbers.

The big advantage of a loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using the platform even more.

The solution for Buster Hund og Katt is delivered in close collaboration between AS Frankering & amp; Copy service , PCKasse and Diller.

Diller® – the loyalty platform that has everything you need. Easy, intuitive, affordable and profitable.

The Diller® loyalty platform helps small and medium-sized businesses increase their competitiveness by getting customers to shop more, and more often. This saves costs and increases the lifetime value.

Diller® is a smart solution for companies that do not have a large marketing budgets, but still want to increase sales. Marketing is expensive, and a loyalty program offers huge savings because you do not spend precious funds getting new customers into the store and webshop.

With a good loyalty program, you can convert single sales to repeat sales and get much better customer dialogue.