How to take good photos

One of the most important things to keep in mind when shooting photos for your newsletter, website, or social media is that the photos are sharp and focused. Also, there should not be too much “noise” in the image. This way it is easier for the recipient to perceive what is being conveyed. Here are some simple guidelines:

Remember the lighting
  • If you can, use a large light source to get soft shadows in the image.
  • Use a reflector to reflect the light (it could be a white t-shirt, a white sheet or simply your hand).
  • Take your pictures outdoors if you can.
  • Remember to have the sun / light in your back, otherwise the object will be too dark.


Pay attention to the composition
  • Pay attention to the background so that there is not too much “noise” in the image.
  • Remember the rule of thirds, which means that you should see the picture as divided into nine parts (see figure). The most important parts of the composition should be along these lines or where the lines intersect.
  • Use symmetry as a tool.
  • Be aware of lines and patterns, for example in nature or of shapes / objects.
  • For portrait photography, it is often nice to have a “blurry” background (portrait function on smartphones) – then the model will appear as best as possible and the image will be neat and clear.

Rule of thirds Diller

Think untraditionally
  • Get closer to the object than you first planned.
  • Find the right angle and use your body actively – sometimes it’s best to squat or even lie down, other times you can stand on a chair.
  • Play with contrasts and “negative space”.


Take photos that match your brand
  • Make sure that there is more or less the same image style on the different media channels you use, so that customers recognize you by the style. This also applies to text/language.
  • Remember what profile colors you have and use them actively as a background, in image details or on filters.


Last, but not least
  • Remember to clean the lens before you start – easy to forget!
  • Hold the camera still until you have finished taking the picture – often you take the camera / mobile down exactly as the picture is taken, and the picture becomes blurred.
  • Do not overdo it with filters – simplicity is usually the best.


Here are some good sources for further reading:
"A large proportion of those who shop are members of the loyalty program. I have no doubt that much of the growth is due to increased loyalty from members. I am sure it's an important factor."

Kai Gulbrandsen

CEO, Princess retail chain

"The loyalty program button is on the front page of the cash register, so everything is automatic. Our members use the stamp cards and coupons because it’s so easy to use. We see that we get higher sales from members than non-members."

Evy Ingebrigtsen

Operations and HR Manager, Baker Brun

"Data is the new gold. It is essential that purchase information and customer data form the foundation for all good customer dialogues. Having control over this is in my opinion absolutely crucial."

Pål Wibe

Norway's "Mr Retail" Pål Wibe

"A terrific app that really helps our business to grow together with our customers. Adds value for both us and the customer, a complete customer journey from the physical to the online store."

BMB Paleet

"Thank you very much for the fantastic follow-up when we launched our loyalty program from Diller. You guys made the whole process painless. Looking forward to seeing what we can achieve together. We really recommend Diller AS to anyone that need a loyalty program on the Shopify platform."


Furniture and Interior Design

"Advertising must be planned 2 weeks in advance, but at that time the campaign may be completely irrelevant. With Diller we can turn around and act in no time! We can put out a campaign overnight. This is absolutely invaluable to us."

Tone Tengesdal Stavnheim

Tengesdal Sport

"I would never buy a cash register system without an integrated loyalty program. For me, it was essential to have a good loyalty program included in the POS."

Maria Quarnström

Owner, Rilo Zoo

"We recently startet using Diller and are very pleased with the app. It is easy and understandable to use, and it has already generated more customers and sales. What is important to mention is that the customer service is outstanding, and we are getting all the help and support we need! Our contact has been patient and so happy to help and guide in out teams-meetings for the set up :)"



"Great app and customer service! The loyalty features combined with the SMS engine and mail integration towards MailChimp is a winner for me. Thanks to Erik for helping me set everything up!"

Henriks Herre

Men's fashion

"Great app, easy to customize and simple to use. Customer service is outstanding and helpful. The few times we have had any issues, customer support was very responsive and resolved the issues in minutes! Highly Recommend!"



"We see great results from the loyalty program. The immediate feedback comes from employees in the store, who notice that customers enter the stores only 5-10 minutes after we send out an SMS."

Stine Handley

Head of Administration, Fredrik & Louisa

"Very easy to set up the app. It’s perfect for creating a good-looking loyalty program widget, that is customized to my brand and webshop.   Super friendly and helpful support team! They answer very fast and do everything to help you out.  Great experience so far."

Corado Coffee Roasters

"We see that average sales and margins are higher even though we offer a 10% welcome discount. As a customer, you are welcome to bring a little extra in the shopping cart to get the most out of the deal. The goal is for the loyalty program to be the icing on the cake for our customers so that they want to continue shopping with us."

Jon Grøteig Andersen

Head of Marketing, PetXL

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me, it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager,

"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Lively

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of Buster Hund og Katt