How to communicate with members

When, how often and what channel to use for member communication? Here are some simple tips.

SMS
  • Use SMS to communicate directly to your customers, with a message based on their interests or preferences.
  • You will their preferences set up in Diller® as both segments and lists, so that you can make sure to always send relevant communication to your various customers. Do not spam your customers with many offers they are not interested in.
  • Be sure to send relevant offers or messages via SMS.

 

90% of all SMSes are read within 3 minutes
98% of all SMSes are opened
Surveys show that SMS has a 209% higher response rate than e-mail or Facebook messages (Link Mobility)
Email
  • Use email to send information or news across segments, or to multiple segments at once.
  • Email is an affordable and effective way to communicate with all your customers.
  • Unfortunately, most emails in this category are not read, but you can have a high frequency without necessarily losing members.

See what other companies are doing

"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Second Floor at Fornebu and Røa

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of the store chain Buster Hund og Katt

"Thanks to the loyalty program, we are able to serve more customers in less time and encourage the best customers to come back, again and again."

Jose Corado

General manager of Cuba Life coffee bar

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager, Hageglede.no