Phase 1 Get the loyalty program off to a good start

Diller - create a loyalty program for your store > FAQs > Diller Academy > Phase 1 - Get the loyalty program off to a good start > How to recruit members

How to recruit members

You can include many different kind of benefits in a loyalty program. They should be adapted to the type of store, the type of goods you sell, the customers’ interests and preferences (we set up the segments together with you in the onboarding process). Everything from coupons and birthday vouchers, to exclusive membership events and discounts.

The most important thing, however, is that the employee at the checkout ALWAYS asks the customer if they want to become a member of the loyalty program and tells about the benefits. The same applies if you have an online store, of course. With each purchase, the customer must be given the opportunity to become a member.

EXAMPLE #1: A sports shop managed to sell a record number of bikes in November in a cold and freezing Norway – at full price. How? They offered “bicycle hotels” with the purchase, so that the bicycle was ready for the customer when spring came. Smart!

EXAMPLE #2: If you run a restaurant, customer dialogue can be done very easily: On Friday, send an SMS about “Finally weekend! On Friday and Saturday you get pizza with a 20% discount”. It’s a good offer to customers, they are tempted by your food – and not least: They remember that you exist and choose you over other vendors.

  • Give points for purchases
  • Provide discounts, vouchers and digital loyalty cards
  • Make recommendations (based on their interests)
  • Create special offers for members only
  • Offer exclusive member events
  • Invite members to pre-sale days
  • Send birthday greetings with benefits
  • Remember all the events of the year; Black Friday, Valentine’s Day, Halloween, back to school etc.

 

A loyalty program makes it easier to create a loyal customer base. Discounts and promotions attract new customers, but it is not enough to make them stay. The key is therefore a program that gives customers unique benefits that makes them come back again and again. A good loyalty program can become a brand in itself. If customers establish a relationship with a brand, they tend to stick to it for a long time.

"All third-party marketing channels are becoming less effective, and we see that it is necessary going forward to own the dialogue with customers. I have no doubt that much of our growth is due to increased loyalty from members."

Kai Gulbrandsen

CEO, Princess retail chain

"The loyalty program button is on the front page of the cash register, so everything is automatic. Our members use the stamp cards and coupons because it’s so easy to use. We see that we get higher sales from members than non-members."

Evy Ingebrigtsen

Operations and HR Manager, Baker Brun

"Data is the new gold. It is essential that purchase information and customer data form the foundation for all good customer dialogues. Having control over this is in my opinion absolutely crucial."

Pål Wibe

Norway's "Mr Retail" Pål Wibe

"A terrific app that really helps our business to grow together with our customers. Adds value for both us and the customer, a complete customer journey from the physical to the online store."

BMB Paleet

"Thank you very much for the fantastic follow-up when we launched our loyalty program from Diller. You guys made the whole process painless. Looking forward to seeing what we can achieve together. We really recommend Diller AS to anyone that need a loyalty program on the Shopify platform."

Bolina

Furniture and Interior Design

"Advertising must be planned 2 weeks in advance, but at that time the campaign may be completely irrelevant. With Diller we can turn around and act in no time! We can put out a campaign overnight. This is absolutely invaluable to us."

Tone Tengesdal Stavnheim

Tengesdal Sport

"I would never buy a cash register system without an integrated loyalty program. For me, it was essential to have a good loyalty program included in the POS."

Maria Quarnström

Owner, Rilo Zoo

"We recently startet using Diller and are very pleased with the app. It is easy and understandable to use, and it has already generated more customers and sales. What is important to mention is that the customer service is outstanding, and we are getting all the help and support we need! Our contact has been patient and so happy to help and guide in out teams-meetings for the set up :)"

Shine

Design

"Great app and customer service! The loyalty features combined with the SMS engine and mail integration towards MailChimp is a winner for me. Thanks to Erik for helping me set everything up!"

Henriks Herre

Men's fashion

"Great app, easy to customize and simple to use. Customer service is outstanding and helpful. The few times we have had any issues, customer support was very responsive and resolved the issues in minutes! Highly Recommend!"

MARK+BRANDY

Fashion

"We see great results from the loyalty program. The immediate feedback comes from employees in the store, who notice that customers enter the stores only 5-10 minutes after we send out an SMS."

Stine Handley

Head of Administration, Fredrik & Louisa

"Very easy to set up the app. It’s perfect for creating a good-looking loyalty program widget, that is customized to my brand and webshop.   Super friendly and helpful support team! They answer very fast and do everything to help you out.  Great experience so far."

Corado Coffee Roasters

"We see that average sales and margins are higher even though we offer a 10% welcome discount. As a customer, you are welcome to bring a little extra in the shopping cart to get the most out of the deal. The goal is for the loyalty program to be the icing on the cake for our customers so that they want to continue shopping with us."

Jon Grøteig Andersen

Head of Marketing, PetXL

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me, it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager, Hageglede.no

"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Lively

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of Buster Hund og Katt