Cookies Diller article

If you have already created a customer club, you have obtained the consent of the members, so your communication is unchanged, which means that you can maintain a relevant dialogue with the customers regardless of whether cookies are turned off or not.

What does it mean when Google turns off “cookies”?

Privacy concerns have led to Google blocking so-called third-party cookies, which are cookies that track the traffic of all of us on the Internet. Google will no longer sell ads based on cookies from 2022, so for advertisers it’s important to find another form of communication with customers.

What does it mean for stores that need to maintain or improve customer relationships?

If you have already created a loyalty program , you have received the GDPR consent from the members, so your communication is unchanged, which means that you can maintain a relevant dialogue with the customers regardless of whether cookies are turned off or not.

If you do not have a loyalty program, it can be much more difficult to have relevant and customized communication with potential customers, as advertising opportunities are severely limited. Read more about the benefits of loyalty programs here .

Read more about the change:

 

What are cookies?

Cookies are small files that are created on websites you visit and that stores your search history. The information is used to adapt ads and information. Cookies can keep you logged into websites, remember your preferences, and give you customized content.

There are two types of cookies, where one type stores information on the relevant page you visit, while third-party cookies are created by other websites. These external pages own the content you see on the page you are visiting, such as ads. It is third-party cookies that will be stopped, mainly for privacy reasons.

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"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Second Floor at Fornebu and Røa

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of the store chain Buster Hund og Katt

"Thanks to the loyalty program, we are able to serve more customers in less time and encourage the best customers to come back, again and again."

Jose Corado

General manager of Cuba Life coffee bar

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager, Hageglede.no