Diller® loyalty program is integrated with a large range of cash register systems and eCommerce providers.
The challenge for many retailers is that they don’t have an overview of who their customers are. The store may be full of customers, but the store owners have little or no knowledge about their preferences or purchase patters. Amazon, which for many years has been the leader in customer data analytics, doesn’t have this problem. They do know their customers. The importance of customer data and the ability to use analytics in customer communication activities will be absolutely crucial for competitiveness.
How can you better compete for customers?
- It is essential to develop a good customer loyalty program by capturing and using purchase data and information.
- You should design a program with benefits and personalized customer dialogue that are most relevant to your members.
- With Diller® integration, the checkout process will be an important resource that enables collection of purchase data from customers – all in one place – from both physical stores and webstores.
- Use one of the most important resources in the store – the employees – to recruit customers for the member loyalty program, so you can start communicating directly and relevantly with them. Make sure to recruit members at every sale!
You can see all the Diller® integrations here.