Acquiring new customers has become increasingly costly, with campaigns on Facebook, Instagram, and other third-party channels becoming more expensive and less effective.

When a customer is identified, the stores no longer have to spend money on Google, Facebook, etc. to get the same customer into the store one more time, because the store has its own marketing channel through Diller, with consent to have relevant and purchase-triggering dialogue with its customers when they’re not in the store.

Have a closer look the illustration, where we visualize the customer journey with and without a loyalty program. The cost of acquiring new customers is simply too high if businesses don’t focus on retaining and nurturing their existing customer base.