The importance of a loyalty program
Acquiring new customers has become increasingly costly, with campaigns on Facebook, Instagram, and other third-party channels becoming more expensive and less effective.
Diller helps retailers to easily identify customers, collect valuable customer and purchase data, and engage in personalized, direct communication.
When a customer is identified, the stores no longer have to spend money on Google, Facebook, etc. to get the same customer into the store one more time, because the store has its own marketing channel through Diller, with consent to have relevant and purchase-triggering dialogue with its customers when they’re not in the store.
The cost of acquiring new customers is simply too high if businesses don’t focus on retaining and nurturing their existing customer base.