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How Diller makes modern marketing technology available for everyone

Good marketing technology can be one of the greatest assets to a business, but often such tools are used only by the larger players. The tools available are both expensive and require a lot of labor to keep programs running.

Having a good loyalty program creates a huge advantage for the larger chains, and as a result this makes it even harder for the smaller and newer businesses to attract customers. The smaller stores fall behind, since they don’t have the opportunity to compete on equal terms.

A shopper’s buying decision is often influenced by broadly marketed marketing campaigns from the larger stores and chains. They have marketing budgets that simply doesn’t work for the SMB market.

But who doesn’t love their local mom & pop flower store or the bakery at the corner? It seems unfair that small and beloved stores are prevented from competing with the bigger ones. Diller decided to do something about this! We saw the struggle the SMB market is facing, and how the larger chains just grew bigger and took more market share.

The idea of Diller is to make modern technology available for every type of store out there – physical and online. Our mission is to provide a seamless, automated marketing and loyalty platform that’s affordable and easy to use. Finally the smaller stores can start rewarding their customer and build their own member base. It’s only fair, right?

Diller allows the store to build a customized loyalty program that is tailormade to how the business operates, be it with referrals, member level, coupons, discounts, stamp cards, or just spreading the word of what’s going on to boost customer retention and revenue.

The stores are now offered a tool that gives access to purchase data, customer insights, and practices to track and boost store activity.

Most importantly, we recognize that the SMB market needs easy-to-use and intuitive tools to save time. Therefore, features such as marketing automation, preset segments, and SMS campaigns are key elements of the software.

Talk to one of our experts to discuss how Diller can help your store grow.

How working with a third-party expert can boost your customer retention

There is no secret that competition among online retailers is intensifying, making it harder than ever to attract new customers. The large spike in the number of online retailers during Covid rapidly changed customers behavior, driving them to shop online.

That said, new trends show that shoppers are returning to the physical stores. This pinpoints the fact that it’s not enough for retailers to succeed only with new customers. They need to make customer retention and loyalty a primary focus as well.

How do you attract new customers and retain the ones you already gained? The old mentality of “doing it all by yourself” is way outdated. In order to make your business succeed today and in the future, you need to partner up with experts in order to win.

Retailers pair up with third-party solutions as for instance payment, pickup services, and eCommerce sites in order to operate a sustainable business. The beauty of technology today is that SaaS helps business owners create a tailored setup, allowing them to seamlessly integrate the necessary tools to optimize their eCommerce business.

In order to free up time and work more efficiently, business owners need to trust the third-party experts, and Diller is an excellent integration to boost customer retention and grow the business. According to our customer surveys, Diller is more than just another integration, it’s a valued partnership.

«When we investigated whether Diller was right for us, I recognized all the good features from loyalty programs I personally am a member of. Diller has all the qualities that make me stay loyal to a company or store. Already after only 1 month of running the new loyalty platform, we see that average sales are significantly higher for members compared to non-members.»
– Marketing Manager Jon G. Andersen at PetXL

Diller’s marketing and loyalty features ensures longevity of your business by offering valuable data insights on customers’ purchase patterns. Diller’s modern technology on gathering and analyzing customer data is a key tool to drive growth.

With Diller integration, retailers set themselves up for success with tailored campaigns, marketing automation, personalized dialogue with customers, targeted segmentation, and valuable data analytics. Ready to start working with an expert? Request a demo here:

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It has never been easier to set up a loyalty program to get repeat customers. Diller® is everything you need – easy, affordable and profitable.
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Simon Sinek Inc. on customer loyalty

Loyalty is not a program to be administered. Loyalty is a feeling.

There is a difference between repeat business and loyalty. Repeat business simply means that someone transacts with you multiple times. You likely offer them some sort of convenience – price, location, selection.

Loyalty is different. It’s a willingness to go out of one’s way to choose to do business with you. When we are loyal we are willing to suffer some sort of inconvenience to continue to do business with you.

Stephen Shedletzky, Simon Sinek Inc.
Article from April 2021 (LinkedIn)

“The Diller Effect” // sell more, and more often

The Diller® loyalty platform helps small and medium-sized businesses increase their competitiveness by getting customers to shop more and more often. But what does this really mean in practice? What does customer club mean for the economy?

Example of how much it pays financially to have loyal customers:

Calculus customer club_loyalty Diller

By shopping for NOK 100 more per time, 1 extra time per year and by being a customer 6 months longer, a loyal customer can contribute with a turnover increase of 80%.

Read more about the benefits of customer club.

3 months free onboarding

To get the most out of your customer club as quickly as possible, it is important to get started in the right way. Diller offers 3 months of free onboarding, which means that we are available to help you get the customer club up and running in the best possible way.

In short, we will accompany you on the journey for the first few months, until you and your employees become familiar with all the possibilities that are available. That way, the customer club becomes profitable from day one.