Linda Løkken Tegne Diller Linda Løkken, General Manager of Tegne Bergen city center and Store Coordinator for all the stores.

It’s fantastic to be able to dive into to product-level details, enabling us to provide the best possible customer service.  We have 30,000 product lines in our range, so it is essential to be able to hit the mark with our marketing. Diller really helps us in this regard.

“We can communicate with customers even after they have left the store”

The retail chain Tegne was founded 100 years ago with the store Christ. Engebretsen & Søn in Oslo, Norway. They started out as a paint store with a small artist paint department, but eventually became an institution for high-quality artist materials. Today Tegne has 5 stores in Norway, as well as the online store  The Diller team interviewed Linda Løkken, who is the General Manager of Tegne Bergen city center and store coordinator for all the stores.

First and foremost – congratulations on your 100th anniversary!

Thank you so much – it was a great celebration!

 Why did you start with a loyalty program?

We realized that there was a need to organize and systematize our discounts and customer benefits. Our stores have had various discounts, with programs that only worked in-store and not online. It was confusing for both customers and employees. Customers had to keep receipts to claim their benefits. In other words, it was too cumbersome.

We wanted to simplify and improve our program and make it easier to offer benefits. We spoke to our POS supplier, Extenda Retail, who recommended Diller. We realized that we had access to an integrated system that works in both stores and online.

What are the most important benefits of a loyalty program?

First and foremost we want to get a closer relationships with our customers, so that they become more loyal. A loyalty program simply gives us the opportunity to communicate, with the consent they give when becoming a member. It is a matter of trust that we send information that is relevant and useful. This is important to us.

The loyalty program provides the opportunity to communicate with the customers even after they have left the store, and the loyalty program connects the physical store and the online store.

What do you think of Diller’s functionality?

It’s fantastic to be able to dive into to product-level details, enabling us to provide the best possible customer service.  We have 30,000 product lines in our range, so it is essential to be able to hit the mark with our marketing. Diller really helps us in this regard.

With products ranging from finger paint for children and the best oil paint for artists, to knitting needles, it is of course a challenge to communicate effectively to everyone.

The purchase history of our customers makes it possible to target our communication, so that everyone experience that they receive relevant content, promotions and benefits from us.

What results have you seen so far?

We started at the beginning of 2022 and currently recruit an average of 1000 new members every month. We have around 15,000 members today and are very pleased with that. When we send campaigns by email and SMS, we experience increased traffic in the stores. We have customers who state that they came just because of a message they received, so we see a clear effect.

One example is when we had a late-night promotion in Bergen and sent out a text message to members the same afternoon. We got a high visit rate to the store because of that one SMS.

We have used various email systems for communicating with customers, but have experienced some challenges with these. Now we’ve moved to MailChimp, which is fully integrated with Diller, and this provides us with a completely different range of options. Among other things, we have started with segmentation, which is incredibly important for us in order to be able to send out relevant information.

Those who buy a paint product receive an email a few days later with information about courses, where a landing page from the email presents the teachers in our various painting courses.

How important is it that Diller is integrated with the cash register system?

It was absolutely crucial to our choice!

How important is it that Diller is integrated with the online store?

This is really what made us swap the loyalty program we had previously with Diller. Without the link to the online store, we would have postponed the launch or looked for other solutions.

How do you recruit new members?

We market the loyalty program on the online store There is information at several locations on the webpage and in the chat as a separate button – “ask us about the loyalty program” – plus at checkout in the webstore. We also encourage everyone who shops in the stores to become a member.

A popup message in the POS requesting the customer’s telephone number reminds employees to ask at checkout. The vast majority say yes to becoming a member and save money. We try to encourage them in with a 10% discount on their first purchase.

What do you think of the collaboration with Diller?

We get very good help from Knut in Diller!

An example of good customer support is that we have an employee who responded to the gender segmentation in the Diller solution. It was possible to select “Male”, “Female” or “Do not want to answer”.  My colleague pointed out that “non-binary” is the right 3rd choice, and Diller changed this to accommodate us. We find that Diller is both flexible and willing to join us into the future!

Have any questions? We’d love to hear from you.

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"A large proportion of those who shop are members of the loyalty program. I have no doubt that much of the growth is due to increased loyalty from members. I am sure it's an important factor."

Kai Gulbrandsen

CEO, Princess retail chain

"The loyalty program button is on the front page of the cash register, so everything is automatic. Our members use the stamp cards and coupons because it’s so easy to use. We see that we get higher sales from members than non-members."

Evy Ingebrigtsen

Operations and HR Manager, Baker Brun

"Data is the new gold. It is essential that purchase information and customer data form the foundation for all good customer dialogues. Having control over this is in my opinion absolutely crucial."

Pål Wibe

Norway's "Mr Retail" Pål Wibe

"A terrific app that really helps our business to grow together with our customers. Adds value for both us and the customer, a complete customer journey from the physical to the online store."

BMB Paleet

"Thank you very much for the fantastic follow-up when we launched our loyalty program from Diller. You guys made the whole process painless. Looking forward to seeing what we can achieve together. We really recommend Diller AS to anyone that need a loyalty program on the Shopify platform."


Furniture and Interior Design

"Advertising must be planned 2 weeks in advance, but at that time the campaign may be completely irrelevant. With Diller we can turn around and act in no time! We can put out a campaign overnight. This is absolutely invaluable to us."

Tone Tengesdal Stavnheim

Tengesdal Sport

"I would never buy a cash register system without an integrated loyalty program. For me, it was essential to have a good loyalty program included in the POS."

Maria Quarnström

Owner, Rilo Zoo

"We recently startet using Diller and are very pleased with the app. It is easy and understandable to use, and it has already generated more customers and sales. What is important to mention is that the customer service is outstanding, and we are getting all the help and support we need! Our contact has been patient and so happy to help and guide in out teams-meetings for the set up :)"



"Great app and customer service! The loyalty features combined with the SMS engine and mail integration towards MailChimp is a winner for me. Thanks to Erik for helping me set everything up!"

Henriks Herre

Men's fashion

"Great app, easy to customize and simple to use. Customer service is outstanding and helpful. The few times we have had any issues, customer support was very responsive and resolved the issues in minutes! Highly Recommend!"



"We see great results from the loyalty program. The immediate feedback comes from employees in the store, who notice that customers enter the stores only 5-10 minutes after we send out an SMS."

Stine Handley

Head of Administration, Fredrik & Louisa

"Very easy to set up the app. It’s perfect for creating a good-looking loyalty program widget, that is customized to my brand and webshop.   Super friendly and helpful support team! They answer very fast and do everything to help you out.  Great experience so far."

Corado Coffee Roasters

"We see that average sales and margins are higher even though we offer a 10% welcome discount. As a customer, you are welcome to bring a little extra in the shopping cart to get the most out of the deal. The goal is for the loyalty program to be the icing on the cake for our customers so that they want to continue shopping with us."

Jon Grøteig Andersen

Head of Marketing, PetXL

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me, it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager,

"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Lively

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of Buster Hund og Katt