Olivenlunden Diller

We see that there are competitors coming in several industries, and we need to do what we can to keep our loyal customers. We therefore want to reward those who shop with us, and with a loyalty program we can achieve exactly that.

“The Diller team made us feel very well taken care of”

Olivenlunden 1830 is a gastronomic specialty store for olive oil, balsamic vinegar, and culinary products from the Mediterranean. It is a nationwide chain with 13 stores in Norway. We interviewed Marketing Manager Lene Sagenes to learn about their experiences with the start-up of a new loyalty program.

Why did you start a loyalty program?

For many years we have had a non-digital loyalty program. We found it difficult to follow up and didn’t think it worked very well. We therefore needed to renew ourselves and get better control of our customer base.

We have always known that a good loyalty program is essential to be able to communicate with customers to a greater extent, and to be able to adapt the communication so that it is more relevant. It was long over due!

What made you make the decision to make the change?

I started working at Olivenlunden in March 2021, and then we began looking into it. We went into a process with multiple vendors to see who could help us.

We chose Diller because they were a good fit to our size in addition to the fact that the program has very good functionality. We focused on collaboration and consulting, because it’s important to work with someone who can help us in the process of building a really good loyalty program.

Several suppliers presented their solutions, but with some of them we would become a very small customer. With Diller, we felt very well taken care of. Diller had lots of good input and advice on how to help us.

What do you see as the main benefits of a loyalty program?

For us it is to be able to adapt the communication and make it more relevant. In our industry, competition is intensified, because now you even can get olive oil at the pharmacy and in many other places.

We see that there are competitors coming in several industries, and we need to do what we can to keep our loyal customers. We therefore want to reward those who shop with us, and with a loyalty program we can achieve exactly that.

In our stores we always let customers taste our products, because with us you will get an experience of a generous concept. The fact that we can now also reward the most loyal customers fits like a glove with the concept. We do what we can to stand out positively!

How important is it that Diller is integrated with the cash register?

It’s very important. We want as few systems as possible, and with the integration with PCKasse we felt confident in the process of introducing a loyalty platform.

.. and how important is it that Diller is integrated into the online store?

It is equally necessary that the loyalty program is fully integrated with the online store, which we have built on WooCommerce. We used to have an outdated website, but after we launched a new website just before Christmas in 2021, we look forward to taking full advantage of all the new systems and processes. Now the basics are in place, and we look forward to developing this further!

How do you recruit new members?

We mainly recruit members in stores. Every time someone shops, you’re asked to join. The website will eventually become an important recruitment channel for us as well.

In the past, we have given new members a welcome gift when they sign up, but we want to change the concept and are in the process of thinking about our new loyalty program for both the store and the online store. It should be a really good thing for customers to become a member of our loyalty program.

What kind of results have you seen so far?

You’re always excited before the launch of a new system. What immediately came to light when we moved to a digital loyalty program was that it was very well received by the stores, because it is so easy to use. That was the first thing we noticed, and it was a very good launch. We also saw that the employees became eager to recruit, and that the customers wanted to become members.

We have seen a tremendous increase in the number of new members per month since we switched to Diller. We already have over 20,000 members in our customer base, and we enlist 1,500-1,700 members per month without any special promotions or activities.

What we’ve done is compare the stores to track the number of members per store. In the beginning, there was a big difference between the best recruiters and those who did not have much focus on it. Now we see that all the stores are recruiting consistently well.

Our Digital Manager will spend a lot of time with follow-up and structure going forward. Segmentation, analysis, and custom communication are some of the keywords. One of the company’s most important goals this year is to develop the loyalty program.

Do you have examples of successful campaigns?

Recruiting new members has gone very well, and it gives us a good foundation for developing custom campaigns for our members.

We look forward to using SMS campaigns, as it is such an effective channel for communication and response. I see for myself that I respond very quickly when I receive SMS.

We also have good potential for in-store events, and we have done this a lot in the past. Then we invited good customers “over the counter”. Now we can do this in a much better way. For example, we can hold olive oil courses, balsamic courses or invite to relaunch products. Now through data analysis we can easily see who are our most loyal customers. Then we can invite exactly them to courses or pre-tasting and so on. This will be fantastically good going forward.

How did you hear about Diller?

It was through PCKasse and our checkout supplier Totall, where we received a recommendation for Diller. In addition, our Digital Manager Krissa had heard of Diller.

What do you think of your collaboration with Diller?

We find that the Diller team is very helpful and positive, and it only takes a few minutes from asking for something until we get an answer! It’s really good follow-up. We would like for Diller to be advisors in our further journey to develop the loyalty program, and we feel well taken care of.

What are your plans going forward?

This year the plan is to establish the new tools, further develop the loyalty program and the program we offer the members, as well as to reinforce the website. We want to optimize the work we have done so far. We have a good team in place and good tools, so this will be fun.

We at Olivenlunden want to get even more people to discover our products and to get our story out. It hasn’t come out clear enough. We work closely with our suppliers and manufacturers. We have a lot of nice things to talk about, and we want to be even more visible.

Have any questions? We’d love to hear from you.

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Kai Gulbrandsen

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"The loyalty program button is on the front page of the cash register, so everything is automatic. Our members use the stamp cards and coupons because it’s so easy to use. We see that we get higher sales from members than non-members."

Evy Ingebrigtsen

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"Data is the new gold. It is essential that purchase information and customer data form the foundation for all good customer dialogues. Having control over this is in my opinion absolutely crucial."

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"A terrific app that really helps our business to grow together with our customers. Adds value for both us and the customer, a complete customer journey from the physical to the online store."

BMB Paleet

"Thank you very much for the fantastic follow-up when we launched our loyalty program from Diller. You guys made the whole process painless. Looking forward to seeing what we can achieve together. We really recommend Diller AS to anyone that need a loyalty program on the Shopify platform."


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"I would never buy a cash register system without an integrated loyalty program. For me, it was essential to have a good loyalty program included in the POS."

Maria Quarnström

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"We recently startet using Diller and are very pleased with the app. It is easy and understandable to use, and it has already generated more customers and sales. What is important to mention is that the customer service is outstanding, and we are getting all the help and support we need! Our contact has been patient and so happy to help and guide in out teams-meetings for the set up :)"



"Great app and customer service! The loyalty features combined with the SMS engine and mail integration towards MailChimp is a winner for me. Thanks to Erik for helping me set everything up!"

Henriks Herre

Men's fashion

"Great app, easy to customize and simple to use. Customer service is outstanding and helpful. The few times we have had any issues, customer support was very responsive and resolved the issues in minutes! Highly Recommend!"



"We see great results from the loyalty program. The immediate feedback comes from employees in the store, who notice that customers enter the stores only 5-10 minutes after we send out an SMS."

Stine Handley

Head of Administration, Fredrik & Louisa

"Very easy to set up the app. It’s perfect for creating a good-looking loyalty program widget, that is customized to my brand and webshop.   Super friendly and helpful support team! They answer very fast and do everything to help you out.  Great experience so far."

Corado Coffee Roasters

"We see that average sales and margins are higher even though we offer a 10% welcome discount. As a customer, you are welcome to bring a little extra in the shopping cart to get the most out of the deal. The goal is for the loyalty program to be the icing on the cake for our customers so that they want to continue shopping with us."

Jon Grøteig Andersen

Head of Marketing, PetXL

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me, it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager, Hageglede.no

"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Lively

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of Buster Hund og Katt