Loyalty Program Cuba Life Jose Corado makes a lovely Cappuchino at Cuba Life Kaffebar in Kristiansand.

Thanks to the Cuba Life Coffee Bar loyalty program, Corado is able to serve more customers in less time and encourage its best customers to come back, again and again. In addition, he has a tool that provides an incredibly high conversion rate to a fraction of what similar results would have cost with advertising via social media, email and search engine advertising.

Loyalty program resulted in a conversion rate of 523% for local coffee shop

To calculate the conversion rate of 523%, we compared the number of customers with the number of subsequent visits. In other words, on average, every customer who registered has returned to the store 5 times. Thanks to the loyalty program, these customers came back and bought more, over and over again!

What if you could make a small investment in your business that resulted in a conversion rate of as high as 523%? That is what happened when Cuba Life Kaffebar in Kristiansand introduced a loyalty program for its customers. The marketing strategy paid off, resulting in more returning customers than ever before!

The loyalty program of Cuba Life Kaffebar has grown rapidly and is incredibly easy to manage and operate with the help of the loyalty platform Diller.

About Cuba Life Coffee Bar

Cuba Life Coffee Bar is a specialized coffee bar that also offers Cuban cigars. It is run by general manager José Corado who handles the product all the way from beans to ready-brewed coffee cup. The café is located right in the heart of Kristiansand, and is a quiet and relaxing place to sip a cup of gourmet coffee and smoke a cigar if you feel like it.

It is one of the oldest real coffee bars in the city and over the years it has gained a good reputation for quality coffee and a friendly, welcoming atmosphere.

The problem

One of the biggest challenges Cuba Life Coffee Shop faced was understanding the behavior of its customers with a limited marketing budget. They were looking for a way to understand their customers’ habits and behavior.

Based on this, the team at Cuba Life Kaffebar tried to find a method to increase the number of visits and the amount of turnover per customer. Furthermore, they sought a solution that not only helped them sell more coffee, but also at the same time create a better and more personal experience for everyone who came into their coffee shop.

Although general manager José Corado did not actively seek a solution like Diller, he was immediately fascinated when Diller contacted him.

Diller is a program that makes it easy for any business to create a robust loyalty program. This allows small businesses (such as Cuba Life Coffee Shop) to identify and retain their best customers. Investing in a loyalty program can result in more positive reviews, increased recruitment of new members and more purchases over time.

One of the biggest challenges Cuba Life Coffee Shop faced was understanding the behavior of its customers with a limited marketing budget. They were looking for a way to understand their customers’ behaviors and habits.

The solution

When Diller contacted me, I thought that Diller would be a very useful tool for the coffee shop industry, and especially if you know how to read and understand data, says Corado.

Diller works by inviting customers to join the loyalty program and giving them access to benefits such as scrap cards and electronic coupons.

Corado decided to install and try the loyalty program at Cuba Life Coffee Bar. Diller gave him a QR scanner which he connected to his computer at checkout. He announced the new system with posts on Instagram and Facebook, as well as small brochures and personal announcements in the store.

The advantage

523% conversion rate

To calculate the conversion rate of 523%, we compared the number of customers with the number of subsequent visits. In other words, on average, every customer who registered had returned to the store 5 times. Thanks to the loyalty program, these customers came back and bought more, again, and again!

Compared to results from social media advertising, this conversion rate is extremely high. According to Adweek , the average conversion rate on social media is only 0.71%. Search engine advertising is 1.95% and Email marketing 3.19%. When it comes to encouraging customers to come back to the store, Diller offers by far the best return using a single marketing budget.

Loyalty program conversion

Compared to social media advertising results, this conversion rate is extremely high. According to Adweek, the average conversion rate on social media is only 0.71%. Search engine advertising is 1.95% and Email marketing 3.19%. When it comes to encouraging customers to return to the store, Diller offers by far the best return using a single marketing budget.

Faster service

One of the most important practical results Corado opplevde was that he was able to serve his customers faster.

“We can serve a customer at least one minute faster,” he said, “and it’s very useful during rush hour.” (One minute may not seem like a long time, but it can really feel like it when you’re on your way to work and you really need your dose of caffeine.)

In addition, as Corado points out, these minutes will come in handy during rush hour and make a big difference in the customer experience.

Not only will customers be happier because they get the coffee faster, but the cafe will also be able to serve more customers in busy times (and make more money).

A sense of exclusivity

“I was able to create a ‘coffee club’ for all our customers,” says Corado, “so that they feel we can provide them with a better and more personal service.”

This sense of exclusivity is a very powerful marketing tool. By creating this special “club”, Corado is able to make its customers feel like they are members of an important group. Customers can also log in to their own profile to access coupons and special offers.

Being part of an exclusive group, as well as having access to loyalty benefits gives customers extra trust. This also meets a need for the feeling of belonging, which creates a strong emotional feeling and desire to make a purchase.

It also makes you feel like you are “missing out” on something if you do not take advantage of it.

Better access to customer data

Corado also notes that Diller provided access to more information about his customers so that he can better understand their behavior.

“Diller gives us a faster way to identify customer behavior, and can also help us reach them in a more personal way.” explains Corado.

Diller allows companies to create segmented lists based on registered data for their members. That way, companies can create advertisements that are more specific to a particular segment of the customer base.

“Diller gives us a faster way to identify customer behaviors, and can also help us reach them in a more personal way.” explains Corado.

The results

Thanks to the loyalty program at Cuba Life Coffee Shop, Corado is able to serve more customers in less time and encourage its best customers to come back, again and again. In addition, he has a tool that provides an incredibly high conversion rate to a fraction of what similar results would have cost with advertising via social media, email and search engine advertising.

The Diller loyalty platform is an ideal software for small and medium-sized businesses (such as restaurants, shops and coffee shops), who want to offer a loyalty program to their customers without a large and expensive marketing budget.

To calculate the conversion rate of 523%, we compared the number of customers with the number of subsequent visits. In other words, on average, every customer who registered has returned to the store 5 times. Thanks to the loyalty program, these customers came back and bought more, over and over again!

What if you could make a small investment in your business that resulted in a conversion rate of as high as 523%? That is what happened when Cuba Life Kaffebar in Kristiansand introduced a loyalty program for its customers. The marketing strategy paid off, resulting in more returning customers than ever before!

The loyalty program of Cuba Life Kaffebar has grown rapidly and is incredibly easy to manage and operate with the help of the loyalty platform Diller.

About Cuba Life Coffee Bar

Cuba Life Coffee Bar is a specialized coffee bar that also offers Cuban cigars. It is run by general manager José Corado who handles the product all the way from beans to ready-brewed coffee cup. The café is located right in the heart of Kristiansand, and is a quiet and relaxing place to sip a cup of gourmet coffee and smoke a cigar if you feel like it.

It is one of the oldest real coffee bars in the city and over the years it has gained a good reputation for quality coffee and a friendly, welcoming atmosphere.

The problem

One of the biggest challenges Cuba Life Coffee Shop faced was understanding the behavior of its customers with a limited marketing budget. They were looking for a way to understand their customers’ habits and behavior.

Based on this, the team at Cuba Life Kaffebar tried to find a method to increase the number of visits and the amount of turnover per customer. Furthermore, they sought a solution that not only helped them sell more coffee, but also at the same time create a better and more personal experience for everyone who came into their coffee shop.

Although general manager José Corado did not actively seek a solution like Diller, he was immediately fascinated when Diller contacted him.

Diller is a program that makes it easy for any business to create a robust loyalty program. This allows small businesses (such as Cuba Life Coffee Shop) to identify and retain their best customers. Investing in a loyalty program can result in more positive reviews, increased recruitment of new members and more purchases over time.

One of the biggest challenges Cuba Life Coffee Shop faced was understanding the behavior of its customers with a limited marketing budget. They were looking for a way to understand their customers’ behaviors and habits.

The solution

When Diller contacted me, I thought that Diller would be a very useful tool for the coffee shop industry, and especially if you know how to read and understand data, says Corado.

Diller works by inviting customers to join the loyalty program and giving them access to benefits such as scrap cards and electronic coupons.

Corado decided to install and try the loyalty program at Cuba Life Coffee Bar. Diller gave him a QR scanner which he connected to his computer at checkout. He announced the new system with posts on Instagram and Facebook, as well as small brochures and personal announcements in the store.

The advantage

523% conversion rate

To calculate the conversion rate of 523%, we compared the number of customers with the number of subsequent visits. In other words, on average, every customer who registered had returned to the store 5 times. Thanks to the loyalty program, these customers came back and bought more, again, and again!

Compared to results from social media advertising, this conversion rate is extremely high. According to Adweek , the average conversion rate on social media is only 0.71%. Search engine advertising is 1.95% and Email marketing 3.19%. When it comes to encouraging customers to come back to the store, Diller offers by far the best return using a single marketing budget.

Loyalty program conversion

Compared to social media advertising results, this conversion rate is extremely high. According to Adweek, the average conversion rate on social media is only 0.71%. Search engine advertising is 1.95% and Email marketing 3.19%. When it comes to encouraging customers to return to the store, Diller offers by far the best return using a single marketing budget.

Faster service

One of the most important practical results Corado opplevde was that he was able to serve his customers faster.

“We can serve a customer at least one minute faster,” he said, “and it’s very useful during rush hour.” (One minute may not seem like a long time, but it can really feel like it when you’re on your way to work and you really need your dose of caffeine.)

In addition, as Corado points out, these minutes will come in handy during rush hour and make a big difference in the customer experience.

Not only will customers be happier because they get the coffee faster, but the cafe will also be able to serve more customers in busy times (and make more money).

A sense of exclusivity

“I was able to create a ‘coffee club’ for all our customers,” says Corado, “so that they feel we can provide them with a better and more personal service.”

This sense of exclusivity is a very powerful marketing tool. By creating this special “club”, Corado is able to make its customers feel like they are members of an important group. Customers can also log in to their own profile to access coupons and special offers.

Being part of an exclusive group, as well as having access to loyalty benefits gives customers extra trust. This also meets a need for the feeling of belonging, which creates a strong emotional feeling and desire to make a purchase.

It also makes you feel like you are “missing out” on something if you do not take advantage of it.

Better access to customer data

Corado also notes that Diller provided access to more information about his customers so that he can better understand their behavior.

“Diller gives us a faster way to identify customer behavior, and can also help us reach them in a more personal way.” explains Corado.

Diller allows companies to create segmented lists based on registered data for their members. That way, companies can create advertisements that are more specific to a particular segment of the customer base.

“Diller gives us a faster way to identify customer behaviors, and can also help us reach them in a more personal way.” explains Corado.

The results

Thanks to the loyalty program at Cuba Life Coffee Shop, Corado is able to serve more customers in less time and encourage its best customers to come back, again and again. In addition, he has a tool that provides an incredibly high conversion rate to a fraction of what similar results would have cost with advertising via social media, email and search engine advertising.

The Diller loyalty platform is an ideal software for small and medium-sized businesses (such as restaurants, shops and coffee shops), who want to offer a loyalty program to their customers without a large and expensive marketing budget.

Have any questions? We’d love to hear from you.

Contact Us
"All third-party marketing channels are becoming less effective, and we see that it is necessary going forward to own the dialogue with customers. I have no doubt that much of our growth is due to increased loyalty from members."

Kai Gulbrandsen

CEO, Princess retail chain

"The loyalty program button is on the front page of the cash register, so everything is automatic. Our members use the stamp cards and coupons because it’s so easy to use. We see that we get higher sales from members than non-members."

Evy Ingebrigtsen

Operations and HR Manager, Baker Brun

"Data is the new gold. It is essential that purchase information and customer data form the foundation for all good customer dialogues. Having control over this is in my opinion absolutely crucial."

Pål Wibe

Norway's "Mr Retail" Pål Wibe

"A terrific app that really helps our business to grow together with our customers. Adds value for both us and the customer, a complete customer journey from the physical to the online store."

BMB Paleet

"Thank you very much for the fantastic follow-up when we launched our loyalty program from Diller. You guys made the whole process painless. Looking forward to seeing what we can achieve together. We really recommend Diller AS to anyone that need a loyalty program on the Shopify platform."

Bolina

Furniture and Interior Design

"Advertising must be planned 2 weeks in advance, but at that time the campaign may be completely irrelevant. With Diller we can turn around and act in no time! We can put out a campaign overnight. This is absolutely invaluable to us."

Tone Tengesdal Stavnheim

Tengesdal Sport

"I would never buy a cash register system without an integrated loyalty program. For me, it was essential to have a good loyalty program included in the POS."

Maria Quarnström

Owner, Rilo Zoo

"We recently startet using Diller and are very pleased with the app. It is easy and understandable to use, and it has already generated more customers and sales. What is important to mention is that the customer service is outstanding, and we are getting all the help and support we need! Our contact has been patient and so happy to help and guide in out teams-meetings for the set up :)"

Shine

Design

"Great app and customer service! The loyalty features combined with the SMS engine and mail integration towards MailChimp is a winner for me. Thanks to Erik for helping me set everything up!"

Henriks Herre

Men's fashion

"Great app, easy to customize and simple to use. Customer service is outstanding and helpful. The few times we have had any issues, customer support was very responsive and resolved the issues in minutes! Highly Recommend!"

MARK+BRANDY

Fashion

"We see great results from the loyalty program. The immediate feedback comes from employees in the store, who notice that customers enter the stores only 5-10 minutes after we send out an SMS."

Stine Handley

Head of Administration, Fredrik & Louisa

"Very easy to set up the app. It’s perfect for creating a good-looking loyalty program widget, that is customized to my brand and webshop.   Super friendly and helpful support team! They answer very fast and do everything to help you out.  Great experience so far."

Corado Coffee Roasters

"We see that average sales and margins are higher even though we offer a 10% welcome discount. As a customer, you are welcome to bring a little extra in the shopping cart to get the most out of the deal. The goal is for the loyalty program to be the icing on the cake for our customers so that they want to continue shopping with us."

Jon Grøteig Andersen

Head of Marketing, PetXL

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me, it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager, Hageglede.no

"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Lively

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of Buster Hund og Katt