Loyalty program resulted in a conversion rate of 523% for local coffee shop

To calculate the conversion rate of 523%, we compared the number of customers with the number of subsequent visits. In other words, on average, every customer who registered has returned to the store 5 times. Thanks to the loyalty program, these customers came back and bought more, over and over again!

What if you could make a small investment in your business that resulted in a conversion rate of as high as 523%? That is what happened when Cuba Life Kaffebar in Kristiansand introduced a loyalty program for its customers. The marketing strategy paid off, resulting in more returning customers than ever before!

The loyalty program of Cuba Life Kaffebar has grown rapidly and is incredibly easy to manage and operate with the help of the loyalty platform Diller.

About Cuba Life Coffee Bar

Cuba Life Coffee Bar is a specialized coffee bar that also offers Cuban cigars. It is run by general manager José Corado who handles the product all the way from beans to ready-brewed coffee cup. The café is located right in the heart of Kristiansand, and is a quiet and relaxing place to sip a cup of gourmet coffee and smoke a cigar if you feel like it.

It is one of the oldest real coffee bars in the city and over the years it has gained a good reputation for quality coffee and a friendly, welcoming atmosphere.

The problem

One of the biggest challenges Cuba Life Coffee Shop faced was understanding the behavior of its customers with a limited marketing budget. They were looking for a way to understand their customers’ habits and behavior.

Based on this, the team at Cuba Life Kaffebar tried to find a method to increase the number of visits and the amount of turnover per customer. Furthermore, they sought a solution that not only helped them sell more coffee, but also at the same time create a better and more personal experience for everyone who came into their coffee shop.

Although general manager José Corado did not actively seek a solution like Diller, he was immediately fascinated when Diller contacted him.

Diller is a program that makes it easy for any business to create a robust loyalty program. This allows small businesses (such as Cuba Life Coffee Shop) to identify and retain their best customers. Investing in a loyalty program can result in more positive reviews, increased recruitment of new members and more purchases over time.

One of the biggest challenges Cuba Life Coffee Shop faced was understanding the behavior of its customers with a limited marketing budget. They were looking for a way to understand their customers’ behaviors and habits.

The solution

When Diller contacted me, I thought that Diller would be a very useful tool for the coffee shop industry, and especially if you know how to read and understand data, says Corado.

Diller works by inviting customers to join the loyalty program and giving them access to benefits such as scrap cards and electronic coupons.

Corado decided to install and try the loyalty program at Cuba Life Coffee Bar. Diller gave him a QR scanner which he connected to his computer at checkout. He announced the new system with posts on Instagram and Facebook, as well as small brochures and personal announcements in the store.

The advantage

523% conversion rate

To calculate the conversion rate of 523%, we compared the number of customers with the number of subsequent visits. In other words, on average, every customer who registered had returned to the store 5 times. Thanks to the loyalty program, these customers came back and bought more, again, and again!

Compared to results from social media advertising, this conversion rate is extremely high. According to Adweek , the average conversion rate on social media is only 0.71%. Search engine advertising is 1.95% and Email marketing 3.19%. When it comes to encouraging customers to come back to the store, Diller offers by far the best return using a single marketing budget.

Compared to social media advertising results, this conversion rate is extremely high. According to Adweek, the average conversion rate on social media is only 0.71%. Search engine advertising is 1.95% and Email marketing 3.19%. When it comes to encouraging customers to return to the store, Diller offers by far the best return using a single marketing budget.

Faster service

One of the most important practical results Corado opplevde was that he was able to serve his customers faster.

“We can serve a customer at least one minute faster,” he said, “and it’s very useful during rush hour.” (One minute may not seem like a long time, but it can really feel like it when you’re on your way to work and you really need your dose of caffeine.)

In addition, as Corado points out, these minutes will come in handy during rush hour and make a big difference in the customer experience.

Not only will customers be happier because they get the coffee faster, but the cafe will also be able to serve more customers in busy times (and make more money).

A sense of exclusivity

“I was able to create a ‘coffee club’ for all our customers,” says Corado, “so that they feel we can provide them with a better and more personal service.”

This sense of exclusivity is a very powerful marketing tool. By creating this special “club”, Corado is able to make its customers feel like they are members of an important group. Customers can also log in to their own profile to access coupons and special offers.

Being part of an exclusive group, as well as having access to loyalty benefits gives customers extra trust. This also meets a need for the feeling of belonging, which creates a strong emotional feeling and desire to make a purchase.

It also makes you feel like you are “missing out” on something if you do not take advantage of it.

Better access to customer data

Corado also notes that Diller provided access to more information about his customers so that he can better understand their behavior.

“Diller gives us a faster way to identify customer behavior, and can also help us reach them in a more personal way.” explains Corado.

Diller allows companies to create segmented lists based on registered data for their members. That way, companies can create advertisements that are more specific to a particular segment of the customer base.

“Diller gives us a faster way to identify customer behaviors, and can also help us reach them in a more personal way.” explains Corado.

The results

Thanks to the loyalty program at Cuba Life Coffee Shop, Corado is able to serve more customers in less time and encourage its best customers to come back, again and again. In addition, he has a tool that provides an incredibly high conversion rate to a fraction of what similar results would have cost with advertising via social media, email and search engine advertising.

The Diller loyalty platform is an ideal software for small and medium-sized businesses (such as restaurants, shops and coffee shops), who want to offer a loyalty program to their customers without a large and expensive marketing budget.

To calculate the conversion rate of 523%, we compared the number of customers with the number of subsequent visits. In other words, on average, every customer who registered has returned to the store 5 times. Thanks to the loyalty program, these customers came back and bought more, over and over again!

What if you could make a small investment in your business that resulted in a conversion rate of as high as 523%? That is what happened when Cuba Life Kaffebar in Kristiansand introduced a loyalty program for its customers. The marketing strategy paid off, resulting in more returning customers than ever before!

The loyalty program of Cuba Life Kaffebar has grown rapidly and is incredibly easy to manage and operate with the help of the loyalty platform Diller.

About Cuba Life Coffee Bar

Cuba Life Coffee Bar is a specialized coffee bar that also offers Cuban cigars. It is run by general manager José Corado who handles the product all the way from beans to ready-brewed coffee cup. The café is located right in the heart of Kristiansand, and is a quiet and relaxing place to sip a cup of gourmet coffee and smoke a cigar if you feel like it.

It is one of the oldest real coffee bars in the city and over the years it has gained a good reputation for quality coffee and a friendly, welcoming atmosphere.

The problem

One of the biggest challenges Cuba Life Coffee Shop faced was understanding the behavior of its customers with a limited marketing budget. They were looking for a way to understand their customers’ habits and behavior.

Based on this, the team at Cuba Life Kaffebar tried to find a method to increase the number of visits and the amount of turnover per customer. Furthermore, they sought a solution that not only helped them sell more coffee, but also at the same time create a better and more personal experience for everyone who came into their coffee shop.

Although general manager José Corado did not actively seek a solution like Diller, he was immediately fascinated when Diller contacted him.

Diller is a program that makes it easy for any business to create a robust loyalty program. This allows small businesses (such as Cuba Life Coffee Shop) to identify and retain their best customers. Investing in a loyalty program can result in more positive reviews, increased recruitment of new members and more purchases over time.

One of the biggest challenges Cuba Life Coffee Shop faced was understanding the behavior of its customers with a limited marketing budget. They were looking for a way to understand their customers’ behaviors and habits.

The solution

When Diller contacted me, I thought that Diller would be a very useful tool for the coffee shop industry, and especially if you know how to read and understand data, says Corado.

Diller works by inviting customers to join the loyalty program and giving them access to benefits such as scrap cards and electronic coupons.

Corado decided to install and try the loyalty program at Cuba Life Coffee Bar. Diller gave him a QR scanner which he connected to his computer at checkout. He announced the new system with posts on Instagram and Facebook, as well as small brochures and personal announcements in the store.

The advantage

523% conversion rate

To calculate the conversion rate of 523%, we compared the number of customers with the number of subsequent visits. In other words, on average, every customer who registered had returned to the store 5 times. Thanks to the loyalty program, these customers came back and bought more, again, and again!

Compared to results from social media advertising, this conversion rate is extremely high. According to Adweek , the average conversion rate on social media is only 0.71%. Search engine advertising is 1.95% and Email marketing 3.19%. When it comes to encouraging customers to come back to the store, Diller offers by far the best return using a single marketing budget.

Compared to social media advertising results, this conversion rate is extremely high. According to Adweek, the average conversion rate on social media is only 0.71%. Search engine advertising is 1.95% and Email marketing 3.19%. When it comes to encouraging customers to return to the store, Diller offers by far the best return using a single marketing budget.

Faster service

One of the most important practical results Corado opplevde was that he was able to serve his customers faster.

“We can serve a customer at least one minute faster,” he said, “and it’s very useful during rush hour.” (One minute may not seem like a long time, but it can really feel like it when you’re on your way to work and you really need your dose of caffeine.)

In addition, as Corado points out, these minutes will come in handy during rush hour and make a big difference in the customer experience.

Not only will customers be happier because they get the coffee faster, but the cafe will also be able to serve more customers in busy times (and make more money).

A sense of exclusivity

“I was able to create a ‘coffee club’ for all our customers,” says Corado, “so that they feel we can provide them with a better and more personal service.”

This sense of exclusivity is a very powerful marketing tool. By creating this special “club”, Corado is able to make its customers feel like they are members of an important group. Customers can also log in to their own profile to access coupons and special offers.

Being part of an exclusive group, as well as having access to loyalty benefits gives customers extra trust. This also meets a need for the feeling of belonging, which creates a strong emotional feeling and desire to make a purchase.

It also makes you feel like you are “missing out” on something if you do not take advantage of it.

Better access to customer data

Corado also notes that Diller provided access to more information about his customers so that he can better understand their behavior.

“Diller gives us a faster way to identify customer behavior, and can also help us reach them in a more personal way.” explains Corado.

Diller allows companies to create segmented lists based on registered data for their members. That way, companies can create advertisements that are more specific to a particular segment of the customer base.

“Diller gives us a faster way to identify customer behaviors, and can also help us reach them in a more personal way.” explains Corado.

The results

Thanks to the loyalty program at Cuba Life Coffee Shop, Corado is able to serve more customers in less time and encourage its best customers to come back, again and again. In addition, he has a tool that provides an incredibly high conversion rate to a fraction of what similar results would have cost with advertising via social media, email and search engine advertising.

The Diller loyalty platform is an ideal software for small and medium-sized businesses (such as restaurants, shops and coffee shops), who want to offer a loyalty program to their customers without a large and expensive marketing budget.