Hans Hvinden Hageglede Diller General Manager Hans Hvinden in Hageglede.no with colleagues Tone Paulsen and Heidi Hetland in the background.

We have had an insane growth in the company, and it has been a lot of fun – and a lot of hard work. The step-by-step model with points in the customer club seems to work well and helps to structure growth. We started the loyalty program in November 2020, and by May ’21 we already have 9,500 members. We are very happy with that.

Hageglede.no – a rapidly growing webstore

Hageglede.no is a Norwegian online store with traditions dating back to 1895 , when it under the name «Brumunddal Frø» was  one of the country’s oldest mail order companies. I 2017 Hageglede.no was re-launched under the leadership of General Manager Hans Hvinden. The Diller crew interviewed Hans to learn about his experiences with the loyalty program they set up in November 2020.

Why did you start with a loyalty program?

“First and foremost, we wanted to have a good relationship with our customers. To succeed, we needed a quality loyalty platform, so that we could have a foundation to become the online store that people want to visit – and return to – when shopping for garden supplies. ”

What made you decide to get started  at the time?

“I found inspiration in other industries and with players that have good loyalty programs, so I thought that Hageglede.no needed something similar to create loyal customers who felt connected to us.”

What kind of results have you seen so far?

“We have had an insane growth in the company, and it has been a lot of fun – and hard work. The step-by-step model with points in the customer club seems to work well and helps to structure growth. We started the loyalty program in November 2020 , and we have already gained 9,500 members by May ’21. We are very pleased with that. ”

Have you got any examples of successful campaigns?

“Yes, our registration setup is very effective. After a few seconds of browsing on our website, a pop-up appears informing you that you get a 10% discount on the first purchase. The customer enters his email address and when checking out at he is asked to check the box for customer club membership to get the discount. ”

It is clear that customers think this is a good deal, when you look at the number of members we have gained in such a short time. Those who do not shop that day will join our email list, and may become members and get the discount in the next round.

“We also see that the SMS campaigns we have run are effective and create increased traffic. I think we can get many benefits from developing the loyalty program going forward, so that the campaigns become even more customized and personal for the individual customer.”

How important is it that Diller is integrated with WooCommerce?

“It would have been completely irrelevant without this integration! Everything we do is built on the principles of automation and integration, in other words that everything should ‘talk to each other’. So this was absolutely essential to our choice of loyalty platform.”

What do you think of the collaboration with Diller?

“Brilliant! We have always had a great dialogue, and I always get quick and good feedback. The web agency EasyWeb has developed our website and online store, and the collaboration also flows very well between us, EasyWeb and Diller.”

How did you hear about Diller?

“I searched around the internet for suppliers and found Diller that way. They have everything we need in a loyalty program, and for me it was an added advantage that it is a Norwegian company.”

What do you see as the key benefits of having a loyalty program?

“It is to get to know our customers. It is of course also important that we get the GDPR consent in place, so that we communicate in a correct way legally. Now in the beginning, one of the most important things has been to set up a member base where the consent is “We are not doing everything perfectly yet, but we see great potential in the future.”

I also believe that the customer club can help extend the sales season, by informing members about products for both outdoor and indoor gardening in different seasons of the year.

What do your customers say?

“We know that customers are happy with the benefits they receive and that it is easy to be a member. They think it is positive that they find their available bonus coupons at the touch of a button in the shopping cart.”

What are your plans going forward?

“We see that there are good opportunities to make the loyalty program even more relevant to the members by making a better segmentation of the membership base. That way, we would get more knowledge about what the customers are interested in and need information about. ”

In general, we want to grow and get many more members. The goal is to have 50,000 members in the customer club. We believe that a good loyalty program is an key to retaining customers over time.

Diller® – the loyalty platform that has everything you need. Easy, intuitive, affordable and profitable.

The Diller® loyalty platform helps small and medium-sized businesses increase their competitiveness by getting customers to shop more, and more often. This saves costs and increases the lifetime value.

Diller® is a smart solution for companies that do not have a large marketing budgets, but still want to increase sales. Marketing is expensive, and a loyalty program offers huge savings because you do not spend precious funds getting new customers into the store and webshop.

With a good loyalty program, you can convert single sales to repeat sales and get much better customer dialogue.

Have any questions? We’d love to hear from you.

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"A large proportion of those who shop are members of the loyalty program. I have no doubt that much of the growth is due to increased loyalty from members. I am sure it's an important factor."

Kai Gulbrandsen

CEO, Princess retail chain

"The loyalty program button is on the front page of the cash register, so everything is automatic. Our members use the stamp cards and coupons because it’s so easy to use. We see that we get higher sales from members than non-members."

Evy Ingebrigtsen

Operations and HR Manager, Baker Brun

"Data is the new gold. It is essential that purchase information and customer data form the foundation for all good customer dialogues. Having control over this is in my opinion absolutely crucial."

Pål Wibe

Norway's "Mr Retail" Pål Wibe

"A terrific app that really helps our business to grow together with our customers. Adds value for both us and the customer, a complete customer journey from the physical to the online store."

BMB Paleet

"Thank you very much for the fantastic follow-up when we launched our loyalty program from Diller. You guys made the whole process painless. Looking forward to seeing what we can achieve together. We really recommend Diller AS to anyone that need a loyalty program on the Shopify platform."


Furniture and Interior Design

"Advertising must be planned 2 weeks in advance, but at that time the campaign may be completely irrelevant. With Diller we can turn around and act in no time! We can put out a campaign overnight. This is absolutely invaluable to us."

Tone Tengesdal Stavnheim

Tengesdal Sport

"I would never buy a cash register system without an integrated loyalty program. For me, it was essential to have a good loyalty program included in the POS."

Maria Quarnström

Owner, Rilo Zoo

"We recently startet using Diller and are very pleased with the app. It is easy and understandable to use, and it has already generated more customers and sales. What is important to mention is that the customer service is outstanding, and we are getting all the help and support we need! Our contact has been patient and so happy to help and guide in out teams-meetings for the set up :)"



"Great app and customer service! The loyalty features combined with the SMS engine and mail integration towards MailChimp is a winner for me. Thanks to Erik for helping me set everything up!"

Henriks Herre

Men's fashion

"Great app, easy to customize and simple to use. Customer service is outstanding and helpful. The few times we have had any issues, customer support was very responsive and resolved the issues in minutes! Highly Recommend!"



"We see great results from the loyalty program. The immediate feedback comes from employees in the store, who notice that customers enter the stores only 5-10 minutes after we send out an SMS."

Stine Handley

Head of Administration, Fredrik & Louisa

"Very easy to set up the app. It’s perfect for creating a good-looking loyalty program widget, that is customized to my brand and webshop.   Super friendly and helpful support team! They answer very fast and do everything to help you out.  Great experience so far."

Corado Coffee Roasters

"We see that average sales and margins are higher even though we offer a 10% welcome discount. As a customer, you are welcome to bring a little extra in the shopping cart to get the most out of the deal. The goal is for the loyalty program to be the icing on the cake for our customers so that they want to continue shopping with us."

Jon Grøteig Andersen

Head of Marketing, PetXL

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me, it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager, Hageglede.no

"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Lively

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of Buster Hund og Katt