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As many as 58% of consumers report increasing their spending a “moderate” to “great” extent due to loyalty programs. (Source: EY, 2024 Loyalty Market Study)

Loyalty insights

We have gathered statistics from various reliable sources to show the value of loyal customers in terms of retention, sales growth, and profitability. The numbers are clear – get started with your loyalty program today!

Impact of Loyal Customers on Spending & Revenue:

  • Existing customers spend 67% more on average than new customers. (Source: BIA Advisory via VWO, 2024)
  • Customers with an emotional connection to a brand have a 306% higher lifetime value (LTV). (Source: Motisa via Coniq / Retail TouchPoints, 2024)
  • Loyal customers purchase 90% more frequently. (Source: Hubspot via Coniq, 2024)

 

Loyalty Programs Driving Growth & Retention:

  • 70% of consumers spend more with brands that offer loyalty programs. (Source: Deloitte via Nudge, 2024)
  • Members of loyalty programs generate 12-18% more incremental revenue growth per year than non-members. (Source: Exploding Topics via Coniq, 2024)
  • Loyalty program usage increased by 28% in 2024. (Source: SAP Emarsys, 2024)
  • 58% of consumers report increasing their spending a “moderate” to “great” extent due to loyalty programs. (Source: EY, 2024 Loyalty Market Study)
  • 62% of members in paid loyalty programs are more likely to spend more on the brand. (Source: McKinsey via Bonloyalty, 2024)

 

Profitability and Cost-Effectiveness:

  • A 5% increase in customer retention can increase profits by 25% to 95%. (Source: Bain & Company / Harvard Business Review – Widely Cited)
  • Acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. (Source: Various incl. Zinrelo/Forbes – Common Marketing Stat)
  • The probability of selling to an existing customer is 60-70%, compared to 5-20% for a new prospect. (Source: Signal Mind / Semrush via various sources)
  • Customer-obsessed organizations report 49% faster profit growth. (Source: Forrester, 2024 US CX Index)

 

The Power of Referrals:

  • Referred customers have a 37% higher retention rate. (Source: Firework, 2024)
  • Referred customers have a 16% higher Lifetime Value (LTV). (Source: Firework, 2024)
  • Referrals are 5 times more likely to convert than leads from other channels. (Source: Firework, 2024)
  • 92% of consumers trust recommendations from friends and family above all other advertising forms. (Source: Firework, 2024)

 

Linking Experience Metrics to Financial Success:

  • Companies leading in customer satisfaction (ACSI scores) dramatically outperformed the S&P 500 in long-term stock returns (2,265% vs 605% cumulative return, 2006-Jan 2025). (Source: ACSI, 2024/2025 Report)
  • Companies with high Net Promoter Scores (NPS) grow revenue 2.5 times faster than competitors. (Source: Zonka Feedback / Bain & Company, 2024)
  • A 10+ point increase in NPS correlates with a 3.2% increase in upsell revenue. (Source: CustomerGauge, 2022)

 

Have any questions? We’d love to hear from you.

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"All third-party marketing channels are becoming less effective, and we see that it is necessary going forward to own the dialogue with customers. I have no doubt that much of our growth is due to increased loyalty from members."

Kai Gulbrandsen

CEO, Princess retail chain

"The loyalty program button is on the front page of the cash register, so everything is automatic. Our members use the stamp cards and coupons because it’s so easy to use. We see that we get higher sales from members than non-members."

Evy Ingebrigtsen

Operations and HR Manager, Baker Brun

"Data is the new gold. It is essential that purchase information and customer data form the foundation for all good customer dialogues. Having control over this is in my opinion absolutely crucial."

Pål Wibe

Norway's "Mr Retail" Pål Wibe

"A terrific app that really helps our business to grow together with our customers. Adds value for both us and the customer, a complete customer journey from the physical to the online store."

BMB Paleet

"Thank you very much for the fantastic follow-up when we launched our loyalty program from Diller. You guys made the whole process painless. Looking forward to seeing what we can achieve together. We really recommend Diller AS to anyone that need a loyalty program on the Shopify platform."

Bolina

Furniture and Interior Design

"Advertising must be planned 2 weeks in advance, but at that time the campaign may be completely irrelevant. With Diller we can turn around and act in no time! We can put out a campaign overnight. This is absolutely invaluable to us."

Tone Tengesdal Stavnheim

Tengesdal Sport

"I would never buy a cash register system without an integrated loyalty program. For me, it was essential to have a good loyalty program included in the POS."

Maria Quarnström

Owner, Rilo Zoo

"We recently startet using Diller and are very pleased with the app. It is easy and understandable to use, and it has already generated more customers and sales. What is important to mention is that the customer service is outstanding, and we are getting all the help and support we need! Our contact has been patient and so happy to help and guide in out teams-meetings for the set up :)"

Shine

Design

"Great app and customer service! The loyalty features combined with the SMS engine and mail integration towards MailChimp is a winner for me. Thanks to Erik for helping me set everything up!"

Henriks Herre

Men's fashion

"Great app, easy to customize and simple to use. Customer service is outstanding and helpful. The few times we have had any issues, customer support was very responsive and resolved the issues in minutes! Highly Recommend!"

MARK+BRANDY

Fashion

"We see great results from the loyalty program. The immediate feedback comes from employees in the store, who notice that customers enter the stores only 5-10 minutes after we send out an SMS."

Stine Handley

Head of Administration, Fredrik & Louisa

"Very easy to set up the app. It’s perfect for creating a good-looking loyalty program widget, that is customized to my brand and webshop.   Super friendly and helpful support team! They answer very fast and do everything to help you out.  Great experience so far."

Corado Coffee Roasters

"We see that average sales and margins are higher even though we offer a 10% welcome discount. As a customer, you are welcome to bring a little extra in the shopping cart to get the most out of the deal. The goal is for the loyalty program to be the icing on the cake for our customers so that they want to continue shopping with us."

Jon Grøteig Andersen

Head of Marketing, PetXL

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me, it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager, Hageglede.no

"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Lively

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of Buster Hund og Katt