Diller choosing best loyalty program

When choosing a loyalty platform for your store, whether it is a physical store or online, you should consider different factors such as ease-of-use, pricing, features available, language, integrations, data and analytics opportunitites and what customer service they offer.

What should you think about when choosing a loyalty platform?

In today’s competitive business market, retaining loyal customers is more important than ever. One of the most effective ways to do this is by implementing a loyalty program. However, with so many loyalty platforms available, it can be overwhelming to choose the right one for your business.

Here are some factors to consider when choosing a loyalty platform:

  • Ease of use

It is important to find a loyalty platform that is easy for you to set up, and for you and your team / employees to use. If the loyalty platform is user-friendly for both you and your team, it can save a significant amount of time that would otherwise be spent managing the loyalty program and all its features.

More importantly, it should not only be intuitive for you, but also for your customers. Choose a loyalty platform where the registration to your loyalty program is seamless and easy for your customers. The easier the registration, the higher conversion rate you will have.

 

  • Pricing

Consider the pricing of the loyalty platforms and whether it provides a good platform for your specific brand and store, and for your customers. Is there a start-up cost? Do they charge per order or per member? Do they provide the rewards systems and features you want? Do you have to pay for integrations? What is their SMS price in your country? Do they have free support?

Make sure to analyze the overall price picture to ensure that the loyalty program will not be too expensive for your store.

  • Features

When choosing a loyalty platform, many already have in mind what rewards and system they want for their customers. Therefore, when choosing a loyalty platform, you should consider which reward systems they offer, or whether they provide a solution close enough to what you want for your customers. Have a demo of the solution, and make sure to prepare questions ahead of time so that you can ensure you get the answers to all the questions you have about their loyalty platform.

  • Language

Most prefers to use a software in their own local language. Customers will also prefer to use a loyalty program in their own language. Therefore, you should choose a loyalty platform in your local language, to make the user experience even better for all your customers.

  • Integrations

Your loyalty platform should be integratable with your existing systems. Do you use an email platform? Check if the loyalty platform is integratable with it. Do you have a point-of-sale system in-store? Can the loyalty platform be integrated with it? And what about your webshop? These are factors you should consider when choosing a loyalty platform. An omnichannel solution will provide your customers with a good customer experience across all channels, whether online or offline.

  • Data and analytics

Find a loyalty platform that provides easy to use registration for members with both privacy consent and data protection compliance. Make sure you gather information from your customers in correspondence with laws and regulations. This way you will have access to a large amount of relevant information about your customers, their interests and purchase history – legally.

You should not only gather the information, but it should also be presented in a way to make it easy for you and your team to analyze the data and use it for sales purposes. Make sure you get information about the loyalty platform dashboard, reports etc. and on how the information is presented.

  • Customer support

It is important to consider what support the loyalty platform offers. Do you have to pay for support services? Are they available 24/7? Do they have an FAQ or something similar available to make it easy for you to figure out problems yourself? Check with the different providers!

 

Interested in the Diller Loyalty Platform? Reach out to our team for a demo of our loyalty platform.

Book a FREE demo in our calendar here. We will take you through a quick 30 min demo to show how you can use Diller to grow your business.

 

Have any questions? We’d love to hear from you.

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"All third-party marketing channels are becoming less effective, and we see that it is necessary going forward to own the dialogue with customers. I have no doubt that much of our growth is due to increased loyalty from members."

Kai Gulbrandsen

CEO, Princess retail chain

"The loyalty program button is on the front page of the cash register, so everything is automatic. Our members use the stamp cards and coupons because it’s so easy to use. We see that we get higher sales from members than non-members."

Evy Ingebrigtsen

Operations and HR Manager, Baker Brun

"Data is the new gold. It is essential that purchase information and customer data form the foundation for all good customer dialogues. Having control over this is in my opinion absolutely crucial."

Pål Wibe

Norway's "Mr Retail" Pål Wibe

"A terrific app that really helps our business to grow together with our customers. Adds value for both us and the customer, a complete customer journey from the physical to the online store."

BMB Paleet

"Thank you very much for the fantastic follow-up when we launched our loyalty program from Diller. You guys made the whole process painless. Looking forward to seeing what we can achieve together. We really recommend Diller AS to anyone that need a loyalty program on the Shopify platform."

Bolina

Furniture and Interior Design

"Advertising must be planned 2 weeks in advance, but at that time the campaign may be completely irrelevant. With Diller we can turn around and act in no time! We can put out a campaign overnight. This is absolutely invaluable to us."

Tone Tengesdal Stavnheim

Tengesdal Sport

"I would never buy a cash register system without an integrated loyalty program. For me, it was essential to have a good loyalty program included in the POS."

Maria Quarnström

Owner, Rilo Zoo

"We recently startet using Diller and are very pleased with the app. It is easy and understandable to use, and it has already generated more customers and sales. What is important to mention is that the customer service is outstanding, and we are getting all the help and support we need! Our contact has been patient and so happy to help and guide in out teams-meetings for the set up :)"

Shine

Design

"Great app and customer service! The loyalty features combined with the SMS engine and mail integration towards MailChimp is a winner for me. Thanks to Erik for helping me set everything up!"

Henriks Herre

Men's fashion

"Great app, easy to customize and simple to use. Customer service is outstanding and helpful. The few times we have had any issues, customer support was very responsive and resolved the issues in minutes! Highly Recommend!"

MARK+BRANDY

Fashion

"We see great results from the loyalty program. The immediate feedback comes from employees in the store, who notice that customers enter the stores only 5-10 minutes after we send out an SMS."

Stine Handley

Head of Administration, Fredrik & Louisa

"Very easy to set up the app. It’s perfect for creating a good-looking loyalty program widget, that is customized to my brand and webshop.   Super friendly and helpful support team! They answer very fast and do everything to help you out.  Great experience so far."

Corado Coffee Roasters

"We see that average sales and margins are higher even though we offer a 10% welcome discount. As a customer, you are welcome to bring a little extra in the shopping cart to get the most out of the deal. The goal is for the loyalty program to be the icing on the cake for our customers so that they want to continue shopping with us."

Jon Grøteig Andersen

Head of Marketing, PetXL

"I searched the web for suppliers and found Diller that way. They have everything I need in a loyalty program, and for me, it was an added advantage that it is a Norwegian company."

Hans Hvinden

General manager, Hageglede.no

"We have seen that it is not just discounts that attract customers. For example, when we send out an SMS about new products from one of our brands, traffic to the stores increase, since the members like to get early product information."

Martine Remsøy Romøren

Store manager, Lively

"When customers shop in our store, we ask them if they want to be members and tell them that they get bonus coupons depending on purchase levels, invitations to events and other benefits. Everyone signs up!"

Heidi Andersen

Store Manager, Coco Skien

"The big advantage of the loyalty program is that it becomes easy to communicate with customers. We see endless possibilities with this in the future and look forward to using it more."

Anders Johan Braaten

General manager of Buster Hund og Katt