Shop owner of Bicycle dealership.

You need to get customers to feel that they have the benefits of shopping with you instead of with your competitors.

Tips and advice for you who runs a shop

A growing number of stores and chains are taking advantage of customer clubs and other loyalty programs. There are several good reasons for that. These solutions contribute, among other things, to increased sales and more committed and loyal customers. But the main reason for investing in a loyalty program is that it leads to returning customers. By this, we believe that customers are more fully returning to the store to shop.

A useful tool for securing a returning customer is to link benefits to buying things. If we connect the purchase with something positive, we do it more often. Rewarding loyal customers give you a competitive edge compared to stores that don’t. Great offers and benefits give customers incentives to trade more frequently.

Rewarding loyal customers gives you a competitive edge compared to stores that don’t.

Useful tips: How to communicate with your customers

You need to get customers to feel that they have the benefits of shopping with you instead of with your competitors. Such benefits may be so many things. But the most common are the advantages in terms of coupons and offers. Coupons are something entirely new in Australia, but they are becoming more prevalent. Here, the shops have traditionally availed themselves of discounts and offers, but several now use a combination of this and coupons to attract more customers. But no matter what you do, you should remember that brands are popular. Experience shows that good discounts on well-known brands draw more customers than similar discounts on lesser-known brands. So, even though the chains ‘ brands have gotten a rebound in recent years, brands are still an excellent way to attract customers.

Therefore, stores that offer discounted brands automatically get more loyal customers. Thus, the strategy behind a loyalty program should be to provide good discounts on known brands. This appeals both to the customer’s wallet (through discounts) and emotions (through the brands they know and like).

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