Hageglede.no – a rapidly growing gardening webstore

Why did you start with a loyalty program?

First and foremost, we wanted to have a good relationship with our customers. To succeed, we needed a quality loyalty platform, so that we could have a foundation to become the online store that people want to visit – and return to – when shopping for garden supplies.

What made you decide to get started  at the time?

I found inspiration in other industries and with players that have good loyalty programs, so I thought that Hageglede.no needed something similar to create loyal customers who felt connected to us.

What kind of results have you seen so far?

We have had an insane growth in the company, and it has been a lot of fun – and hard work. The step-by-step model with points in the customer club seems to work well and helps to structure growth. We started the loyalty program in November 2020 , and we have already gained 9,500 members by May ’21. We are very pleased with that.

Have you got any examples of successful campaigns?

Yes, our registration setup is very effective. After a few seconds of browsing on our website, a pop-up appears informing you that you get a 10% discount on the first purchase. The customer enters his email address and when checking out at he is asked to check the box for customer club membership to get the discount.

It is clear that customers think this is a good deal, when you look at the number of members we have gained in such a short time. Those who do not shop that day will join our email list, and may become members and get the discount in the next round.

We also see that the SMS campaigns we have run are effective and create increased traffic. I think we can get many benefits from developing the loyalty program going forward, so that the campaigns become even more customized and personal for the individual customer.

How important is it that Diller is integrated with WooCommerce?

It would have been completely irrelevant without this integration! Everything we do is built on the principles of automation and integration, in other words that everything should ‘talk to each other’. So this was absolutely essential to our choice of loyalty platform.

What do you think of the collaboration with Diller?

Brilliant! We have always had a great dialogue, and I always get quick and good feedback. The web agency EasyWeb has developed our website and online store, and the collaboration also flows very well between us, EasyWeb and Diller.

How did you hear about Diller?

I searched around the internet for suppliers and found Diller that way. They have everything we need in a loyalty program, and for me it was an added advantage that it is a Norwegian company.

What do you see as the key benefits of having a loyalty program?

It is to get to know our customers. It is of course also important that we get the GDPR consent in place, so that we communicate in a correct way legally. Now in the beginning, one of the most important things has been to set up a member base where the consent is “We are not doing everything perfectly yet, but we see great potential in the future.

I also believe that the customer club can help extend the sales season, by informing members about products for both outdoor and indoor gardening in different seasons of the year.

What do your customers say?

We know that customers are happy with the benefits they receive and that it is easy to be a member. They think it is positive that they find their available bonus coupons at the touch of a button in the shopping cart.

What are your plans going forward?

We see that there are good opportunities to make the loyalty program even more relevant to the members by making a better segmentation of the membership base. That way, we would get more knowledge about what the customers are interested in and need information about.

In general, we want to grow and get many more members. The goal is to have 50,000 members in the customer club. We believe that a good loyalty program is an key to retaining customers over time.